A data profile of the people who buy, follow and care about Serie A in South Africa — modelled from more than twelve digital signal sources. Serie A has an estimated audience of 432,445 people in South Africa.
Serie A has an estimated audience of 432,445 people in South Africa. 32.0% are female, 68.0% are male, average age 32.5. Top brand affinities: Manchester City F.C., Manchester United F.C., Sofascore, Victor Osimhen, FIFA World Cup.
Top brand affinities include Manchester City F.C., Manchester United F.C., Sofascore, with strongest over-indexing on Manchester City F.C. (6× the country average).
Demographically, the Serie A audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Serie A fan in South Africa is more male, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Serie A profile in South Africa.
32.0% are female, 68.0% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 32.5 |
| Estimated audience size | 432,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 13% |
of the worldwide Serie A audience comes from South Africa.
| Country | Share |
|---|---|
| Italy | 32.4% |
| Brazil | 10.2% |
| United States | 4.9% |
The strongest cross-interests of the Serie A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Victor Osimhen | Sports | 25.24× | ||
| 02 | AC Monza | Sports | 25.24× | ||
| 03 | Khvicha Kvaratskhelia | Sports | 25.24× | ||
| 04 | Parma Calcio 1913 | Sports | 25.24× | ||
| 05 | Como 1907 | Sports | 13.14× | ||
| 06 | Aston Villa F.C. | Sports | 8.50× | ||
| 07 | AC Milan | Sports | 8.23× | ||
| 08 | Atlético Madrid | Sports | 7.56× | ||
| 09 | Sofascore | Sports | 7.52× | ||
| 10 | La Liga | Sports | 7.09× | ||
| 11 | Inter Milan | Sports | 7.05× | ||
| 12 | Manchester City F.C. | Sports | 6.00× | ||
| 13 | FC Bayern Munich | Sports | 5.20× | ||
| 14 | Premier League | Sports | 5.17× | ||
| 15 | FIFA World Cup | Sports | 4.83× | ||
| 16 | Manchester United F.C. | Sports | 4.35× | ||
| 17 | UEFA Champions League | Sports | 4.31× | ||
| 18 | Real Madrid Club de Fútbol | Sports | 4.05× | ||
| 19 | Orlando Pirates | Sports | 2.50× | ||
| 20 | Kaizer Chiefs F.C. | Sports | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.63× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Mindfulness | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| DIY Mentality | THRILL | 0.80× | |
| Community Orientation | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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