A data profile of the people who buy, follow and care about Serie A in Indonesia — modelled from more than twelve digital signal sources. Serie A has an estimated audience of 3,821,405 people in Indonesia.
The average Serie A fan in Indonesia is 31.3 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Central Java, East Java.
Top brand affinities include Jay Idzes, Liga Champions, A.C. Milan, with strongest over-indexing on Jay Idzes (12.22× the country average).
Demographically, the Serie A audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Serie A fan in Indonesia is more male, around 31.3 years old, with strong Design Affinity tendencies and a notable affinity for Jay Idzes.
The key figures that characterise the Serie A profile in Indonesia.
21.2% are female, 78.8% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 21.2% |
| Male | 78.8% |
| Average age | 31.3 |
| Estimated audience size | 3,821,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide Serie A audience comes from Indonesia.
| Country | Share |
|---|---|
| Italy | 31.5% |
| Brazil | 9.9% |
| United States | 4.7% |
Where the Serie A audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Sulawesi | ~70K | 1.79× | |
| 02 | North Maluku | ~20K | 1.33× | |
| 03 | Maluku | ~20K | 1.20× | |
| 04 | East Nusa Tenggara | ~50K | 1.19× | |
| 05 | Bangka-Belitung Islands | ~20K | 1.19× | |
| 06 | Central Java | ~400K | 1.13× | |
| 07 | Banten | ~200K | 1.13× | |
| 08 | West Papua | ~10K | 1.12× | |
| 09 | Central Sulawesi | ~40K | 1.10× | |
| 10 | Gorontalo (disambiguation)(2) | ~20K | 1.09× | |
| 11 | Jambi | ~50K | 1.08× | |
| 12 | West Sumatra | ~70K | 1.06× | |
| 13 | South Sumatra | ~90K | 0.99× | |
| 14 | Lampung | ~80K | 0.99× | |
| 15 | East Java | ~400K | 0.98× | |
| 16 | Papua (province) | ~20K | 0.96× | |
| 17 | Jakarta | ~300K | 0.94× | |
| 18 | Riau | ~90K | 0.94× | |
| 19 | West Sulawesi | ~20K | 0.94× | |
| 20 | North Sumatra | ~200K | 0.93× | |
| 21 | West Java | ~600K | 0.92× | |
| 22 | Southeast Sulawesi | ~30K | 0.91× | |
| 23 | West Kalimantan | ~50K | 0.88× | |
| 24 | West Nusa Tenggara | ~40K | 0.88× | |
| 25 | East Kalimantan | ~50K | 0.87× | |
| 26 | Riau Islands | ~40K | 0.87× | |
| 27 | North Kalimantan | ~10K | 0.87× | |
| 28 | Bengkulu | ~30K | 0.86× | |
| 29 | Central Kalimantan | ~30K | 0.86× | |
| 30 | South Kalimantan | ~40K | 0.85× | |
| 31 | Special Region of Yogyakarta | ~50K | 0.84× | |
| 32 | Aceh | ~40K | 0.83× | |
| 33 | Bali | ~60K | 0.74× | |
| 34 | South Sulawesi | ~80K | 0.73× |
The strongest cross-interests of the Serie A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jay Idzes | Sports | 12.22× | ||
| 02 | Emil Audero | Sports | 12.22× | ||
| 03 | Parma Calcio 1913 | Sports | 12.22× | ||
| 04 | Pedro | Sports | 11.48× | ||
| 05 | Liga Champions | Sports | 7.82× | ||
| 06 | Borussia Dortmund | Sports | 7.33× | ||
| 07 | Como 1907 | Sports | 6.64× | ||
| 08 | A.C. Milan | Sports | 6.54× | ||
| 09 | Ligue 1 | Sports | 6.02× | ||
| 10 | Juventus F.C. | Sports | 5.17× | ||
| 11 | A.S. Roma | Sports | 4.96× | ||
| 12 | Inter Milan | Sports | 4.39× | ||
| 13 | Manchester City F.C. | Sports | 3.93× | ||
| 14 | La Liga | Sports | 3.93× | ||
| 15 | UEFA Champions League | Sports | 3.29× | ||
| 16 | Real Madrid C.F. | Sports | 3.22× | ||
| 17 | FC Barcelona | Sports | 3.20× | ||
| 18 | Manchester United F.C. | Sports | 3.15× | ||
| 19 | FIFA World Cup | Sports | 3.10× | ||
| 20 | Persib Bandung | Sports | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.15× | |
| Risk Appetite | THRILL | 1.08× | |
| Patriotism | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.32× | |
| Need for Security | CONSERVATISM | 0.33× | |
| Healthy Lifestyle | BALANCE | 0.55× |
Serie A has an estimated audience of 3,821,405 people in Indonesia, concentrated in West Java and Central Java.
21.2% of Serie A fans are female, 78.8% are male, with an average age of 31.3 years.
Serie A fans show strongest brand affinity for Jay Idzes (12.22×), Liga Champions (7.82×), and A.C. Milan (6.54×) over the country average.
Serie A fans in Indonesia are most concentrated in West Java (reach ~600K), Central Java (reach ~400K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Serie A itself, the audience over-indexes on Liga Champions (7.82×), A.C. Milan (6.54×), Emil Audero (12.22×), and Ligue 1 (6.02×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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