A data profile of the people who buy, follow and care about La Liga in Indonesia — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 5,649,276 people in Indonesia.
The average La Liga fan in Indonesia is 31.7 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Liga Champions, Real Madrid C.F., Manchester City F.C., with strongest over-indexing on Liga Champions (5.28× the country average).
Demographically, the La Liga audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical La Liga fan in Indonesia is more male, around 31.7 years old, with strong Design Affinity tendencies and a notable affinity for Liga Champions.
The key figures that characterise the La Liga profile in Indonesia.
19.8% are female, 80.2% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 19.8% |
| Male | 80.2% |
| Average age | 31.7 |
| Estimated audience size | 5,649,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide La Liga audience comes from Indonesia.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
Where the La Liga audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Maluku | ~40K | 1.88× | |
| 02 | East Nusa Tenggara | ~100K | 1.86× | |
| 03 | Maluku | ~40K | 1.61× | |
| 04 | West Sulawesi | ~40K | 1.56× | |
| 05 | West Papua | ~20K | 1.39× | |
| 06 | Papua (province) | ~40K | 1.32× | |
| 07 | North Sulawesi | ~80K | 1.29× | |
| 08 | Central Sulawesi | ~70K | 1.28× | |
| 09 | Southeast Sulawesi | ~50K | 1.27× | |
| 10 | Aceh | ~90K | 1.21× | |
| 11 | Gorontalo (disambiguation)(2) | ~30K | 1.21× | |
| 12 | West Nusa Tenggara | ~80K | 1.17× | |
| 13 | North Kalimantan | ~20K | 1.01× | |
| 14 | North Sumatra | ~300K | 0.97× | |
| 15 | South Sulawesi | ~200K | 0.95× | |
| 16 | Jambi | ~60K | 0.95× | |
| 17 | Riau | ~100K | 0.91× | |
| 18 | Bangka-Belitung Islands | ~20K | 0.90× | |
| 19 | West Sumatra | ~90K | 0.88× | |
| 20 | Riau Islands | ~50K | 0.85× | |
| 21 | West Kalimantan | ~70K | 0.84× | |
| 22 | South Sumatra | ~100K | 0.82× | |
| 23 | Lampung | ~90K | 0.77× | |
| 24 | Central Kalimantan | ~40K | 0.77× | |
| 25 | Bengkulu | ~30K | 0.74× | |
| 26 | East Kalimantan | ~70K | 0.73× | |
| 27 | Banten | ~200K | 0.71× | |
| 28 | South Kalimantan | ~50K | 0.69× | |
| 29 | East Java | ~400K | 0.65× | |
| 30 | Central Java | ~400K | 0.65× | |
| 31 | Bali | ~70K | 0.58× | |
| 32 | West Java | ~500K | 0.54× | |
| 33 | Jakarta | ~200K | 0.50× | |
| 34 | Special Region of Yogyakarta | ~50K | 0.50× |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liga Champions | Sports | 5.28× | ||
| 02 | Lamine Yamal | Sports | 3.86× | ||
| 03 | Paris Saint-Germain | Sports | 3.18× | ||
| 04 | Manchester City F.C. | Sports | 3.06× | ||
| 05 | Ligue 1 | Sports | 3.00× | ||
| 06 | Inter Milan | Sports | 2.79× | ||
| 07 | Serie A | Sports | 2.55× | ||
| 08 | Jay Idzes | Sports | 2.55× | ||
| 09 | Juventus F.C. | Sports | 2.50× | ||
| 10 | TIMNAS INDONESIA | Sports | 2.26× | ||
| 11 | Real Madrid C.F. | Sports | 2.24× | ||
| 12 | A.C. Milan | Sports | 2.18× | ||
| 13 | UEFA Champions League | Sports | 2.02× | ||
| 14 | Premier League | Sports | 1.97× | ||
| 15 | Manchester United F.C. | Sports | 1.90× | ||
| 16 | FC Barcelona | Sports | 1.89× | ||
| 17 | Persib Bandung | Sports | 1.84× | ||
| 18 | Persija Jakarta | Sports | 1.79× | ||
| 19 | FIFA World Cup | Sports | 1.74× | ||
| 20 | TV Tokyo | Movies & TV | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.30× | |
| Risk Appetite | THRILL | 1.27× | |
| Patriotism | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.13× | |
| Need for Security | CONSERVATISM | 0.19× | |
| Healthy Lifestyle | BALANCE | 0.20× |
La Liga has an estimated audience of 5,649,276 people in Indonesia, concentrated in West Java and East Java.
19.8% of La Liga fans are female, 80.2% are male, with an average age of 31.7 years.
La Liga fans show strongest brand affinity for Liga Champions (5.28×), Real Madrid C.F. (2.24×), and Manchester City F.C. (3.06×) over the country average.
La Liga fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond La Liga itself, the audience over-indexes on Real Madrid C.F. (2.24×), Manchester City F.C. (3.06×), Ligue 1 (3.0×), and Persib Bandung (1.84×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.