Rascasse Audience Intelligence

UEFA Champions League Audience in Indonesia

A data profile of the people who buy, follow and care about UEFA Champions League in Indonesia — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 5,943,846 people in Indonesia.

#13among Soccer in Indonesia
#4among Event in Indonesia
#23in Sports

The average UEFA Champions League fan in Indonesia is 31.3 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Top brand affinities include Real Madrid C.F., FC Barcelona, FIFA World Cup, with strongest over-indexing on Real Madrid C.F. (3.21× the country average).

Demographically, the UEFA Champions League audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical UEFA Champions League fan in Indonesia is more male, around 31.3 years old, with strong Design Affinity tendencies and a notable affinity for Real Madrid C.F..

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the UEFA Champions League profile in Indonesia.

Audience size
5.9M
in Indonesia
Gender
26.9%
73.1% male
Age
31.3
average years
Country rank
#240
Event in Indonesia
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Champions League fans

26.9% are female, 73.1% are male, average age 31.3.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for UEFA Champions League audience in Indonesia
MetricValue
Female26.9%
Male73.1%
Average age31.3
Estimated audience size5,943,846
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the UEFA Champions League audience in Indonesia
Age bracketShare%
16-1933%
20-2933%
30-3918%
40-499%
50+6%
Fig. 04

Worldwide distribution

2.1%

of the worldwide UEFA Champions League audience comes from Indonesia.

Worldwide audience distribution share by country for UEFA Champions League
CountryShare
United States8.8%
Italy7.7%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA Champions League audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

UEFA Champions League fans by region: top regions in Indonesia
#RegionReachAffinity×
01Banten~400K1.49×
02North Sulawesi~90K1.40×
03Jakarta~600K1.31×
04North Maluku~30K1.31×
05Riau Islands~80K1.21×
06Papua (province)~40K1.21×
07Central Java~600K1.09×
08East Java~700K1.08×
09Special Region of Yogyakarta~100K1.08×
10West Java~1M1.07×
11Maluku~30K1.03×
12West Nusa Tenggara~80K1.02×
13Central Sulawesi~60K1.02×
14North Sumatra~300K1.01×
15South Sumatra~100K0.98×
16Gorontalo (disambiguation)(2)~20K0.98×
17Bali~100K0.97×
18East Nusa Tenggara~60K0.97×
19West Papua~20K0.97×
20Lampung~100K0.94×
21South Sulawesi~200K0.90×
22West Sumatra~90K0.90×
23East Kalimantan~90K0.90×
24Riau~100K0.89×
25West Kalimantan~80K0.89×
26West Sulawesi~20K0.89×
27North Kalimantan~20K0.87×
28Jambi~60K0.86×
29Southeast Sulawesi~40K0.86×
30Bangka-Belitung Islands~20K0.84×
31South Kalimantan~60K0.81×
32Central Kalimantan~40K0.81×
33Aceh~60K0.80×
34Bengkulu~30K0.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Champions League audience
#·InterestCategoryAffinity×
01Lionel MessiSports3.83×
02UEFA Europa LeagueSports3.68×
03Liga ChampionsSports3.64×
04FIFA World CupSports3.45×
05Cristiano RonaldoSports3.43×
06FC BarcelonaSports3.32×
07Real Madrid C.F.Sports3.21×
08Liverpool F.C.Sports2.93×
09Premier LeagueSports2.67×
10Serie ASports2.33×
11Jay IdzesSports2.33×
12Juventus F.C.Sports2.27×
13Ligue 1Sports2.24×
14Manchester United F.C.Sports2.22×
15La LigaSports2.21×
16Manchester City F.C.Sports2.18×
17A.C. MilanSports2.13×
18Inter MilanSports1.83×
19TIMNAS INDONESIASports1.73×
20ReadingLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Champions League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Champions League audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Risk AppetiteTHRILL0.82×
PatriotismCONSERVATISM0.76×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Champions League audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.34×
Need for SecurityCONSERVATISM0.42×
Healthy LifestyleBALANCE0.46×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does UEFA Champions League have in Indonesia?

UEFA Champions League has an estimated audience of 5,943,846 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of UEFA Champions League fans?

26.9% of UEFA Champions League fans are female, 73.1% are male, with an average age of 31.3 years.

03

Which brands do UEFA Champions League fans like most?

UEFA Champions League fans show strongest brand affinity for Real Madrid C.F. (3.21×), FC Barcelona (3.32×), and FIFA World Cup (3.45×) over the country average.

04

Where do UEFA Champions League fans live in Indonesia?

UEFA Champions League fans in Indonesia are most concentrated in West Java (reach ~1M), East Java (reach ~700K), and Jakarta (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do UEFA Champions League fans also like?

Beyond UEFA Champions League itself, the audience over-indexes on FC Barcelona (3.32×), FIFA World Cup (3.45×), Liga Champions (3.64×), and Manchester United F.C. (2.22×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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