A data profile of the people who buy, follow and care about Liverpool F.C. in Indonesia — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 3,142,767 people in Indonesia.
The average Liverpool F.C. fan in Indonesia is 31.8 years old, more male, and lives primarily in North Sumatra.
The audience is concentrated in North Sumatra, West Java, East Java.
Top brand affinities include Real Madrid C.F., FC Barcelona, Liga Champions, with strongest over-indexing on Real Madrid C.F. (2.87× the country average).
Demographically, the Liverpool F.C. audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Liverpool F.C. fan in Indonesia is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Liverpool F.C. profile in Indonesia.
19.9% are female, 80.1% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 31.8 |
| Estimated audience size | 3,142,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Liverpool F.C. audience comes from Indonesia.
| Country | Share |
|---|---|
| United Kingdom | 20.0% |
| United States | 11.3% |
| Germany | 6.6% |
Where the Liverpool F.C. audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Nusa Tenggara | ~200K | 5.29× | |
| 02 | North Sumatra | ~500K | 3.11× | |
| 03 | South Sumatra | ~100K | 1.29× | |
| 04 | Riau Islands | ~40K | 1.27× | |
| 05 | North Maluku | ~10K | 1.22× | |
| 06 | Special Region of Yogyakarta | ~60K | 1.20× | |
| 07 | Banten | ~100K | 1.11× | |
| 08 | East Nusa Tenggara | ~30K | 0.96× | |
| 09 | North Kalimantan | ~9K | 0.95× | |
| 10 | Jakarta | ~200K | 0.89× | |
| 11 | Papua (province) | ~20K | 0.88× | |
| 12 | Bangka-Belitung Islands | ~10K | 0.88× | |
| 13 | Maluku | ~10K | 0.87× | |
| 14 | West Sulawesi | ~10K | 0.85× | |
| 15 | Central Sulawesi | ~20K | 0.84× | |
| 16 | Southeast Sulawesi | ~20K | 0.82× | |
| 17 | West Papua | ~8K | 0.80× | |
| 18 | Bengkulu | ~20K | 0.75× | |
| 19 | Central Java | ~200K | 0.74× | |
| 20 | Bali | ~50K | 0.74× | |
| 21 | East Java | ~200K | 0.73× | |
| 22 | Riau | ~50K | 0.73× | |
| 23 | Aceh | ~30K | 0.73× | |
| 24 | North Sulawesi | ~20K | 0.73× | |
| 25 | Gorontalo (disambiguation)(2) | ~10K | 0.73× | |
| 26 | West Sumatra | ~40K | 0.71× | |
| 27 | West Java | ~300K | 0.68× | |
| 28 | Lampung | ~40K | 0.68× | |
| 29 | Jambi | ~20K | 0.68× | |
| 30 | South Sulawesi | ~60K | 0.66× | |
| 31 | West Kalimantan | ~30K | 0.65× | |
| 32 | Central Kalimantan | ~20K | 0.65× | |
| 33 | East Kalimantan | ~30K | 0.62× | |
| 34 | South Kalimantan | ~20K | 0.59× |
The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liga Champions | Sports | 4.03× | ||
| 02 | UEFA Europa League | Sports | 3.91× | ||
| 03 | Lionel Messi | Sports | 3.52× | ||
| 04 | FC Barcelona | Sports | 3.49× | ||
| 05 | FIFA World Cup | Sports | 3.26× | ||
| 06 | UEFA Champions League | Sports | 3.17× | ||
| 07 | Cristiano Ronaldo | Sports | 3.10× | ||
| 08 | Premier League | Sports | 2.93× | ||
| 09 | Real Madrid C.F. | Sports | 2.87× | ||
| 10 | Manchester United F.C. | Sports | 2.66× | ||
| 11 | Juventus F.C. | Sports | 2.56× | ||
| 12 | A.C. Milan | Sports | 2.45× | ||
| 13 | Ligue 1 | Sports | 2.29× | ||
| 14 | Manchester City F.C. | Sports | 2.26× | ||
| 15 | Inter Milan | Sports | 1.95× | ||
| 16 | La Liga | Sports | 1.94× | ||
| 17 | TIMNAS INDONESIA | Sports | 1.89× | ||
| 18 | Persija Jakarta | Sports | 1.75× | ||
| 19 | Persib Bandung | Sports | 1.63× | ||
| 20 | Reading | Literature | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Design Affinity | PREMIUM | 0.97× | |
| Patriotism | CONSERVATISM | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.44× | |
| Social Media Usage | JOY | 0.52× | |
| Need for Security | CONSERVATISM | 0.60× |
Liverpool F.C. has an estimated audience of 3,142,767 people in Indonesia, concentrated in North Sumatra and West Java.
19.9% of Liverpool F.C. fans are female, 80.1% are male, with an average age of 31.8 years.
Liverpool F.C. fans show strongest brand affinity for Real Madrid C.F. (2.87×), FC Barcelona (3.49×), and Liga Champions (4.03×) over the country average.
Liverpool F.C. fans in Indonesia are most concentrated in North Sumatra (reach ~500K), West Java (reach ~300K), and East Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Liverpool F.C. itself, the audience over-indexes on FC Barcelona (3.49×), Liga Champions (4.03×), FIFA World Cup (3.26×), and Manchester United F.C. (2.66×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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