A data profile of the people who buy, follow and care about FIFA World Cup in South Africa — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 3,493,146 people in South Africa.
FIFA World Cup has an estimated audience of 3,493,146 people in South Africa. 37.0% are female, 63.0% are male, average age 35.0. Top brand affinities: Manchester United F.C., Manchester City F.C., Orlando Pirates, Kaizer Chiefs F.C., Sofascore.
Top brand affinities include Manchester United F.C., Manchester City F.C., Orlando Pirates, with strongest over-indexing on Manchester United F.C. (3.38× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Travelling.
The typical FIFA World Cup fan in South Africa is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the FIFA World Cup profile in South Africa.
37.0% are female, 63.0% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 35.0 |
| Estimated audience size | 3,493,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 10% | |
| 50+ | 16% |
of the worldwide FIFA World Cup audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedro | Sports | 4.82× | ||
| 02 | UEFA Europa League | Sports | 4.56× | ||
| 03 | Aston Villa F.C. | Sports | 4.17× | ||
| 04 | Atlético Madrid | Sports | 3.89× | ||
| 05 | UEFA Champions League | Sports | 3.72× | ||
| 06 | Sofascore | Sports | 3.65× | ||
| 07 | Manchester City F.C. | Sports | 3.53× | ||
| 08 | Inter Milan | Sports | 3.49× | ||
| 09 | Cristiano Ronaldo | Sports | 3.47× | ||
| 10 | Manchester United F.C. | Sports | 3.38× | ||
| 11 | Liverpool F.C. | Sports | 3.37× | ||
| 12 | FC Bayern Munich | Sports | 3.29× | ||
| 13 | Premier League | Sports | 3.22× | ||
| 14 | FC Barcelona | Sports | 3.09× | ||
| 15 | Real Madrid C.F. | Sports | 2.47× | ||
| 16 | Mamelodi Sundowns F.C. | Sports | 2.38× | ||
| 17 | Orlando Pirates | Sports | 2.12× | ||
| 18 | Kaizer Chiefs F.C. | Sports | 1.85× | ||
| 19 | Autotrader | Cars & Mobility | 1.56× | ||
| 20 | TikTok | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.26× | |
| Travelling | THRILL | 1.41× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.92× | |
| Social Media Usage | JOY | 1.10× | |
| Healthy Lifestyle | BALANCE | 1.29× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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