A data profile of the people who buy, follow and care about Sofascore in South Africa — modelled from more than twelve digital signal sources. Sofascore has an estimated audience of 2,178,604 people in South Africa.
Sofascore has an estimated audience of 2,178,604 people in South Africa. 27.4% are female, 72.6% are male, average age 32.8. Top brand affinities: Manchester City F.C., Bundesliga, Bologna F.C. 1909, Manchester United F.C., FIFA World Cup.
Top brand affinities include Manchester City F.C., Bundesliga, Bologna F.C. 1909, with strongest over-indexing on Manchester City F.C. (4.8× the country average).
Demographically, the Sofascore audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Sofascore fan in South Africa is more male, around 32.8 years old, with strong Risk Appetite tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Sofascore profile in South Africa.
27.4% are female, 72.6% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 32.8 |
| Estimated audience size | 2,178,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 14% |
The strongest cross-interests of the Sofascore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bundesliga | Sports | 15.51× | ||
| 02 | Bologna F.C. 1909 | Sports | 13.46× | ||
| 03 | Ligue 1 | Sports | 9.12× | ||
| 04 | West Ham United F.C. | Sports | 8.46× | ||
| 05 | Atalanta B.C. | Sports | 8.21× | ||
| 06 | Leicester City F.C. | Sports | 7.76× | ||
| 07 | Serie A | Sports | 7.52× | ||
| 08 | Aston Villa F.C. | Sports | 7.28× | ||
| 09 | Crystal Palace F.C. | Sports | 6.89× | ||
| 10 | Atlético Madrid | Sports | 6.59× | ||
| 11 | Inter Milan | Sports | 5.74× | ||
| 12 | A.C. Milan | Sports | 5.65× | ||
| 13 | UEFA Europa League | Sports | 5.57× | ||
| 14 | Manchester City F.C. | Sports | 4.80× | ||
| 15 | UEFA Champions League | Sports | 3.75× | ||
| 16 | FIFA World Cup | Sports | 3.65× | ||
| 17 | Paris Saint-Germain | Sports | 3.58× | ||
| 18 | Premier League | Sports | 3.36× | ||
| 19 | Manchester United F.C. | Sports | 2.96× | ||
| 20 | Real Madrid C.F. | Sports | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.43× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Sports Activity | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.47× | |
| Creativity | OPEN | 0.54× | |
| Family Orientation | CONSERVATISM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Sofascore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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