A data profile of the people who buy, follow and care about Premier League in South Africa — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 2,554,233 people in South Africa.
Premier League has an estimated audience of 2,554,233 people in South Africa. 28.4% are female, 71.6% are male, average age 34.2. Top brand affinities: Manchester City F.C., Manchester United F.C., Kaizer Chiefs F.C., Orlando Pirates, Real Madrid C.F..
Top brand affinities include Manchester City F.C., Manchester United F.C., Kaizer Chiefs F.C., with strongest over-indexing on Manchester City F.C. (3.73× the country average).
Demographically, the Premier League audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Premier League fan in South Africa is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Premier League profile in South Africa.
28.4% are female, 71.6% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 34.2 |
| Estimated audience size | 2,554,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 15% |
of the worldwide Premier League audience comes from South Africa.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Liga | Sports | 4.33× | ||
| 02 | Manchester City F.C. | Sports | 3.73× | ||
| 03 | Pedro | Sports | 3.58× | ||
| 04 | Arsenal F.C. | Sports | 3.47× | ||
| 05 | Sofascore | Sports | 3.36× | ||
| 06 | Soccer-Laduma | Sports | 3.31× | ||
| 07 | Aston Villa F.C. | Sports | 3.31× | ||
| 08 | Lamine Yamal | Sports | 3.09× | ||
| 09 | Inter Milan | Sports | 3.00× | ||
| 10 | Liverpool F.C. | Sports | 2.89× | ||
| 11 | UEFA Champions League | Sports | 2.87× | ||
| 12 | Manchester United F.C. | Sports | 2.85× | ||
| 13 | FC Bayern Munich | Sports | 2.75× | ||
| 14 | Paris Saint-Germain | Sports | 2.71× | ||
| 15 | Real Madrid C.F. | Sports | 2.51× | ||
| 16 | Mamelodi Sundowns F.C. | Sports | 2.43× | ||
| 17 | Orlando Pirates | Sports | 2.40× | ||
| 18 | FC Barcelona | Sports | 2.25× | ||
| 19 | FIFA World Cup | Sports | 2.23× | ||
| 20 | Kaizer Chiefs F.C. | Sports | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Social Media Usage | JOY | 0.83× | |
| Travelling | THRILL | 0.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.44× | |
| Healthy Lifestyle | BALANCE | 0.46× | |
| Travelling | THRILL | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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