A data profile of the people who buy, follow and care about Manchester United F.C. in Switzerland — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 1,064,236 people in Switzerland.
The average Manchester United F.C. fan in Switzerland is 34.0 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include FIFA World Cup, UEFA Champions League, Premier League, with strongest over-indexing on FIFA World Cup (3.41× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Manchester United F.C. fan in Switzerland is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Manchester United F.C. profile in Switzerland.
29.4% are female, 70.6% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 34.0 |
| Estimated audience size | 1,064,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Manchester United F.C. audience comes from Switzerland.
| Country | Share |
|---|---|
| United Kingdom | 12.8% |
| United States | 7.1% |
| Indonesia | 5.6% |
Where the Manchester United F.C. audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~200K | 1.77× | |
| 02 | Canton of Zürich | ~300K | 1.73× | |
| 03 | Valais | ~70K | 1.66× | |
| 04 | Canton of Geneva | ~100K | 1.60× | |
| 05 | Canton of Bern | ~100K | 1.39× | |
| 06 | Fribourg | ~50K | 1.35× | |
| 07 | Luzern | ~50K | 1.22× | |
| 08 | Basel-City | ~50K | 1.14× | |
| 09 | Neuchatel | ~30K | 1.14× | |
| 10 | Aargau | ~70K | 1.10× | |
| 11 | Canton of St. Gallen | ~50K | 1.01× | |
| 12 | Solothurn | ~30K | 0.98× | |
| 13 | Thurgau | ~30K | 0.96× | |
| 14 | Canton of Zug | ~10K | 0.95× | |
| 15 | Jura | ~7K | 0.93× | |
| 16 | Basel-Landschaft | ~20K | 0.89× | |
| 17 | Canton of Glarus | ~3K | 0.88× | |
| 18 | Schwyz | ~10K | 0.87× | |
| 19 | Graubünden | ~20K | 0.82× | |
| 20 | Schaffhausen | ~6K | 0.74× | |
| 21 | Ticino | ~30K | 0.71× | |
| 22 | Canton of Obwalden | ~3K | 0.69× | |
| 23 | Appenzell Innerrhoden | <1K | 0.67× | |
| 24 | Uri | ~2K | 0.66× | |
| 25 | Appenzell Ausserrhoden | ~3K | 0.63× | |
| 26 | Canton of Nidwalden | ~2K | 0.59× |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 4.26× | ||
| 02 | Chelsea F.C. | Sports | 4.09× | ||
| 03 | Neymar | Sports | 3.96× | ||
| 04 | Premier League | Sports | 3.91× | ||
| 05 | UEFA Conference League | Sports | 3.87× | ||
| 06 | Juventus F.C. | Sports | 3.51× | ||
| 07 | UEFA Champions League | Sports | 3.49× | ||
| 08 | FIFA World Cup | Sports | 3.41× | ||
| 09 | Paris Saint-Germain | Sports | 3.14× | ||
| 10 | Manchester City F.C. | Sports | 3.10× | ||
| 11 | Alisha Lehmann | Sports | 2.95× | ||
| 12 | A.C. Milan | Sports | 2.84× | ||
| 13 | Serie A | Sports | 2.63× | ||
| 14 | FC Barcelona | Sports | 2.56× | ||
| 15 | FC Bayern Munich | Sports | 2.56× | ||
| 16 | Bundesliga | Sports | 2.45× | ||
| 17 | FIFA World Cup 2026 | Sports | 2.42× | ||
| 18 | Soccer | Sports | 2.15× | ||
| 19 | Real Madrid C.F. | Sports | 1.80× | ||
| 20 | Google Maps | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Sustainability | BALANCE | 0.90× | |
| Travelling | THRILL | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.68× |
Manchester United F.C. has an estimated audience of 1,064,236 people in Switzerland, concentrated in Canton of Zürich and Vaud.
29.4% of Manchester United F.C. fans are female, 70.6% are male, with an average age of 34.0 years.
Manchester United F.C. fans show strongest brand affinity for FIFA World Cup (3.41×), UEFA Champions League (3.49×), and Premier League (3.91×) over the country average.
Manchester United F.C. fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Manchester United F.C. itself, the audience over-indexes on UEFA Champions League (3.49×), Premier League (3.91×), Google Maps (1.58×), and UEFA Europa League (4.26×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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