A data profile of the people who buy, follow and care about Bundesliga in Switzerland — modelled from more than twelve digital signal sources. Bundesliga has an estimated audience of 931,145 people in Switzerland.
The average Bundesliga fan in Switzerland is 34.8 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include FIFA World Cup, UEFA Champions League, Soccer, with strongest over-indexing on FIFA World Cup (2.34× the country average).
Demographically, the Bundesliga audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Bundesliga fan in Switzerland is more male, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Bundesliga profile in Switzerland.
30.7% are female, 69.3% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 34.8 |
| Estimated audience size | 931,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Bundesliga audience comes from Switzerland.
| Country | Share |
|---|---|
| Germany | 24.6% |
| Italy | 5.6% |
| United States | 5.2% |
Where the Bundesliga audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thurgau | ~40K | 1.80× | |
| 02 | Aargau | ~100K | 1.79× | |
| 03 | Canton of St. Gallen | ~80K | 1.74× | |
| 04 | Canton of Zürich | ~300K | 1.63× | |
| 05 | Basel-City | ~60K | 1.63× | |
| 06 | Schaffhausen | ~10K | 1.55× | |
| 07 | Basel-Landschaft | ~30K | 1.53× | |
| 08 | Luzern | ~60K | 1.52× | |
| 09 | Solothurn | ~30K | 1.27× | |
| 10 | Canton of Bern | ~100K | 1.24× | |
| 11 | Graubünden | ~30K | 1.24× | |
| 12 | Schwyz | ~20K | 1.20× | |
| 13 | Canton of Zug | ~10K | 0.89× | |
| 14 | Appenzell Ausserrhoden | ~3K | 0.84× | |
| 15 | Canton of Glarus | ~3K | 0.76× | |
| 16 | Ticino | ~30K | 0.71× | |
| 17 | Canton of Nidwalden | ~2K | 0.68× | |
| 18 | Valais | ~20K | 0.63× | |
| 19 | Canton of Obwalden | ~2K | 0.62× | |
| 20 | Uri | ~2K | 0.58× | |
| 21 | Fribourg | ~20K | 0.56× | |
| 22 | Appenzell Innerrhoden | <1K | 0.51× | |
| 23 | Vaud | ~50K | 0.50× | |
| 24 | Canton of Geneva | ~20K | 0.38× | |
| 25 | Jura | ~2K | 0.33× | |
| 26 | Neuchatel | ~5K | 0.28× |
The strongest cross-interests of the Bundesliga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tottenham Hotspur F.C. | Sports | 3.45× | ||
| 02 | Manchester City F.C. | Sports | 3.27× | ||
| 03 | A.C. Milan | Sports | 3.17× | ||
| 04 | UEFA Europa League | Sports | 3.10× | ||
| 05 | Serie A | Sports | 2.88× | ||
| 06 | UEFA Conference League | Sports | 2.85× | ||
| 07 | Chelsea F.C. | Sports | 2.81× | ||
| 08 | Premier League | Sports | 2.70× | ||
| 09 | Manchester United F.C. | Sports | 2.62× | ||
| 10 | UEFA Champions League | Sports | 2.60× | ||
| 11 | FIFA World Cup 2026 | Sports | 2.42× | ||
| 12 | FIFA World Cup | Sports | 2.34× | ||
| 13 | Cristiano Ronaldo | Sports | 2.30× | ||
| 14 | Real Madrid C.F. | Sports | 2.28× | ||
| 15 | Juventus F.C. | Sports | 2.27× | ||
| 16 | Soccer | Sports | 2.00× | ||
| 17 | FC Bayern Munich | Sports | 1.96× | ||
| 18 | FC Barcelona | Sports | 1.91× | ||
| 19 | FC Basel | Sports | 1.84× | ||
| 20 | SRF Sport | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.04× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Bundesliga has an estimated audience of 931,145 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
30.7% of Bundesliga fans are female, 69.3% are male, with an average age of 34.8 years.
Bundesliga fans show strongest brand affinity for FIFA World Cup (2.34×), UEFA Champions League (2.6×), and Soccer (2.0×) over the country average.
Bundesliga fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bundesliga itself, the audience over-indexes on UEFA Champions League (2.6×), Soccer (2.0×), Real Madrid C.F. (2.28×), and Serie A (2.88×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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