A data profile of the people who buy, follow and care about Manchester City F.C. in Switzerland — modelled from more than twelve digital signal sources. Manchester City F.C. has an estimated audience of 864,033 people in Switzerland.
The average Manchester City F.C. fan in Switzerland is 33.8 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include FIFA World Cup, Google Maps, UEFA Champions League, with strongest over-indexing on FIFA World Cup (3.2× the country average).
Demographically, the Manchester City F.C. audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Manchester City F.C. fan in Switzerland is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Manchester City F.C. profile in Switzerland.
30.1% are female, 69.9% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 33.8 |
| Estimated audience size | 864,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Manchester City F.C. audience comes from Switzerland.
| Country | Share |
|---|---|
| United Kingdom | 9.9% |
| United States | 7.4% |
| Brazil | 5.9% |
Where the Manchester City F.C. audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.78× | |
| 02 | Vaud | ~100K | 1.52× | |
| 03 | Canton of Bern | ~100K | 1.51× | |
| 04 | Basel-City | ~50K | 1.42× | |
| 05 | Canton of Geneva | ~80K | 1.37× | |
| 06 | Aargau | ~70K | 1.34× | |
| 07 | Luzern | ~50K | 1.32× | |
| 08 | Canton of St. Gallen | ~50K | 1.29× | |
| 09 | Valais | ~40K | 1.24× | |
| 10 | Fribourg | ~30K | 1.12× | |
| 11 | Solothurn | ~30K | 1.12× | |
| 12 | Basel-Landschaft | ~20K | 1.12× | |
| 13 | Thurgau | ~20K | 0.98× | |
| 14 | Neuchatel | ~20K | 0.92× | |
| 15 | Graubünden | ~20K | 0.91× | |
| 16 | Schwyz | ~10K | 0.89× | |
| 17 | Ticino | ~30K | 0.86× | |
| 18 | Canton of Zug | ~9K | 0.84× | |
| 19 | Schaffhausen | ~6K | 0.82× | |
| 20 | Jura | ~4K | 0.75× | |
| 21 | Appenzell Ausserrhoden | ~3K | 0.75× | |
| 22 | Appenzell Innerrhoden | <1K | 0.66× | |
| 23 | Canton of Nidwalden | ~2K | 0.65× | |
| 24 | Canton of Glarus | ~2K | 0.65× | |
| 25 | Canton of Obwalden | ~2K | 0.63× | |
| 26 | Uri | ~2K | 0.63× |
The strongest cross-interests of the Manchester City F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tottenham Hotspur F.C. | Sports | 4.98× | ||
| 02 | UEFA Europa League | Sports | 3.99× | ||
| 03 | Paris Saint-Germain | Sports | 3.82× | ||
| 04 | Manchester United F.C. | Sports | 3.77× | ||
| 05 | Arsenal F.C. | Sports | 3.60× | ||
| 06 | Premier League | Sports | 3.52× | ||
| 07 | A.C. Milan | Sports | 3.41× | ||
| 08 | Galatasaray S.K. | Sports | 3.36× | ||
| 09 | UEFA Champions League | Sports | 3.35× | ||
| 10 | FIFA World Cup | Sports | 3.20× | ||
| 11 | Juventus F.C. | Sports | 3.16× | ||
| 12 | Serie A | Sports | 2.95× | ||
| 13 | FIFA World Cup 2026 | Sports | 2.91× | ||
| 14 | FC Bayern Munich | Sports | 2.79× | ||
| 15 | Soccer | Sports | 2.65× | ||
| 16 | FC Barcelona | Sports | 2.61× | ||
| 17 | Real Madrid C.F. | Sports | 2.56× | ||
| 18 | Google Maps | Internet & Social Media | 1.89× | ||
| 19 | Switzerland | Travel & Leisure | 1.79× | ||
| 20 | TikTok | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.73× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Manchester City F.C. has an estimated audience of 864,033 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
30.1% of Manchester City F.C. fans are female, 69.9% are male, with an average age of 33.8 years.
Manchester City F.C. fans show strongest brand affinity for FIFA World Cup (3.2×), Google Maps (1.89×), and UEFA Champions League (3.35×) over the country average.
Manchester City F.C. fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Manchester City F.C. itself, the audience over-indexes on Google Maps (1.89×), UEFA Champions League (3.35×), Soccer (2.65×), and Switzerland (1.79×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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