A data profile of the people who buy, follow and care about Premier League in Switzerland — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 1,101,273 people in Switzerland.
The average Premier League fan in Switzerland is 35.0 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include FIFA World Cup, UEFA Champions League, Soccer, with strongest over-indexing on FIFA World Cup (2.24× the country average).
Demographically, the Premier League audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Premier League fan in Switzerland is more male, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Premier League profile in Switzerland.
28.8% are female, 71.2% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 35.0 |
| Estimated audience size | 1,101,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Premier League audience comes from Switzerland.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
Where the Premier League audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.88× | |
| 02 | Vaud | ~200K | 1.74× | |
| 03 | Canton of Geneva | ~100K | 1.72× | |
| 04 | Basel-City | ~60K | 1.48× | |
| 05 | Aargau | ~90K | 1.30× | |
| 06 | Fribourg | ~50K | 1.30× | |
| 07 | Canton of Bern | ~100K | 1.25× | |
| 08 | Luzern | ~60K | 1.25× | |
| 09 | Valais | ~50K | 1.23× | |
| 10 | Canton of St. Gallen | ~60K | 1.13× | |
| 11 | Basel-Landschaft | ~30K | 1.11× | |
| 12 | Canton of Zug | ~10K | 1.00× | |
| 13 | Ticino | ~40K | 0.99× | |
| 14 | Neuchatel | ~20K | 0.99× | |
| 15 | Thurgau | ~30K | 0.96× | |
| 16 | Solothurn | ~30K | 0.95× | |
| 17 | Graubünden | ~20K | 0.90× | |
| 18 | Schwyz | ~10K | 0.88× | |
| 19 | Schaffhausen | ~7K | 0.82× | |
| 20 | Jura | ~5K | 0.70× | |
| 21 | Canton of Glarus | ~2K | 0.53× | |
| 22 | Appenzell Ausserrhoden | ~2K | 0.47× | |
| 23 | Canton of Nidwalden | ~2K | 0.47× | |
| 24 | Canton of Obwalden | ~2K | 0.45× | |
| 25 | Uri | ~1K | 0.39× | |
| 26 | Appenzell Innerrhoden | <1K | 0.31× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.13× | ||
| 02 | Tottenham Hotspur F.C. | Sports | 3.12× | ||
| 03 | UEFA Europa League | Sports | 2.97× | ||
| 04 | Arsenal F.C. | Sports | 2.96× | ||
| 05 | A.C. Milan | Sports | 2.89× | ||
| 06 | Chelsea F.C. | Sports | 2.86× | ||
| 07 | Manchester United F.C. | Sports | 2.84× | ||
| 08 | Liverpool F.C. | Sports | 2.79× | ||
| 09 | Serie A | Sports | 2.76× | ||
| 10 | Bundesliga | Sports | 2.76× | ||
| 11 | UEFA Champions League | Sports | 2.57× | ||
| 12 | FIFA World Cup 2026 | Sports | 2.35× | ||
| 13 | Cristiano Ronaldo | Sports | 2.34× | ||
| 14 | Juventus F.C. | Sports | 2.33× | ||
| 15 | Real Madrid C.F. | Sports | 2.25× | ||
| 16 | FIFA World Cup | Sports | 2.24× | ||
| 17 | Soccer | Sports | 2.01× | ||
| 18 | FC Barcelona | Sports | 1.89× | ||
| 19 | FC Bayern Munich | Sports | 1.88× | ||
| 20 | FC Basel | Sports | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.16× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Design Affinity | PREMIUM | 0.76× |
Premier League has an estimated audience of 1,101,273 people in Switzerland, concentrated in Canton of Zürich and Vaud.
28.8% of Premier League fans are female, 71.2% are male, with an average age of 35.0 years.
Premier League fans show strongest brand affinity for FIFA World Cup (2.24×), UEFA Champions League (2.57×), and Soccer (2.01×) over the country average.
Premier League fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on UEFA Champions League (2.57×), Soccer (2.01×), Real Madrid C.F. (2.25×), and Serie A (2.76×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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