A data profile of the people who buy, follow and care about SRF Sport in Switzerland — modelled from more than twelve digital signal sources. SRF Sport has an estimated audience of 1,777,558 people in Switzerland.
The average SRF Sport fan in Switzerland is 36.9 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include FIS Alpine Ski World Cup, Transfermarkt, FIFA World Cup, with strongest over-indexing on FIS Alpine Ski World Cup (4.09× the country average).
Demographically, the SRF Sport audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical SRF Sport fan in Switzerland is more male, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the SRF Sport profile in Switzerland.
33.2% are female, 66.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 36.9 |
| Estimated audience size | 1,777,558 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 15% |
Where the SRF Sport audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~400K | 2.11× | |
| 02 | Graubünden | ~70K | 1.76× | |
| 03 | Luzern | ~100K | 1.63× | |
| 04 | Canton of St. Gallen | ~100K | 1.59× | |
| 05 | Schwyz | ~40K | 1.51× | |
| 06 | Canton of Zürich | ~400K | 1.41× | |
| 07 | Thurgau | ~70K | 1.40× | |
| 08 | Aargau | ~100K | 1.35× | |
| 09 | Basel-Landschaft | ~50K | 1.28× | |
| 10 | Solothurn | ~60K | 1.26× | |
| 11 | Appenzell Ausserrhoden | ~10K | 1.26× | |
| 12 | Canton of Obwalden | ~8K | 1.22× | |
| 13 | Canton of Nidwalden | ~8K | 1.13× | |
| 14 | Canton of Zug | ~20K | 1.07× | |
| 15 | Uri | ~6K | 0.94× | |
| 16 | Schaffhausen | ~10K | 0.83× | |
| 17 | Basel-City | ~60K | 0.81× | |
| 18 | Canton of Glarus | ~5K | 0.80× | |
| 19 | Appenzell Innerrhoden | ~1K | 0.66× | |
| 20 | Ticino | ~40K | 0.53× | |
| 21 | Valais | ~30K | 0.46× | |
| 22 | Fribourg | ~30K | 0.43× | |
| 23 | Jura | ~3K | 0.27× | |
| 24 | Vaud | ~40K | 0.25× | |
| 25 | Neuchatel | ~6K | 0.17× | |
| 26 | Canton of Geneva | ~10K | 0.11× |
The strongest cross-interests of the SRF Sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stanley Cup | Sports | 5.15× | ||
| 02 | Bowling | Sports | 5.15× | ||
| 03 | Winter Olympic Games | Sports | 4.48× | ||
| 04 | Mikaela Shiffrin | Sports | 4.38× | ||
| 05 | FIS Alpine Ski World Cup | Sports | 4.09× | ||
| 06 | Ice Hockey World Championships | Sports | 3.90× | ||
| 07 | Transfermarkt | Sports | 3.86× | ||
| 08 | FC Sion | Sports | 3.45× | ||
| 09 | Borussia Dortmund | Sports | 3.34× | ||
| 10 | Beatrice Egli | Music & Radio | 2.97× | ||
| 11 | Ski resort | Travel & Leisure | 2.83× | ||
| 12 | Helene Fischer | Music & Radio | 2.67× | ||
| 13 | Alpine skiing | Sports | 2.20× | ||
| 14 | FC Zürich | Sports | 2.00× | ||
| 15 | FC Bayern Munich | Sports | 1.93× | ||
| 16 | FIFA World Cup | Sports | 1.86× | ||
| 17 | Sports club | Sports | 1.85× | ||
| 18 | Religion | Business & Career | 1.78× | ||
| 19 | FC Basel | Sports | 1.68× | ||
| 20 | Swiss International Air Lines | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.76× | |
| Sports Activity | POWER | 1.16× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.55× | |
| Sustainability | BALANCE | 0.73× | |
| Mindfulness | BALANCE | 0.73× |
SRF Sport has an estimated audience of 1,777,558 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
33.2% of SRF Sport fans are female, 66.8% are male, with an average age of 36.9 years.
SRF Sport fans show strongest brand affinity for FIS Alpine Ski World Cup (4.09×), Transfermarkt (3.86×), and FIFA World Cup (1.86×) over the country average.
SRF Sport fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~400K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond SRF Sport itself, the audience over-indexes on Transfermarkt (3.86×), FIFA World Cup (1.86×), Ski resort (2.83×), and Mikaela Shiffrin (4.38×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for SRF Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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