A data profile of the people who buy, follow and care about SRF 1 in Switzerland — modelled from more than twelve digital signal sources. SRF 1 has an estimated audience of 1,082,744 people in Switzerland.
The average SRF 1 fan in Switzerland is 42.4 years old, balanced, and lives primarily in Canton of Bern.
The audience is concentrated in Canton of Bern, Canton of Zürich, Aargau.
Top brand affinities include Hornbach, Transfermarkt, Current events, with strongest over-indexing on Hornbach (1.99× the country average).
Demographically, the SRF 1 audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical SRF 1 fan in Switzerland is balanced, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the SRF 1 profile in Switzerland.
52.3% are female, 47.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 42.4 |
| Estimated audience size | 1,082,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
Where the SRF 1 audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~300K | 2.53× | |
| 02 | Solothurn | ~50K | 1.84× | |
| 03 | Luzern | ~80K | 1.68× | |
| 04 | Aargau | ~100K | 1.67× | |
| 05 | Basel-Landschaft | ~40K | 1.43× | |
| 06 | Graubünden | ~40K | 1.42× | |
| 07 | Canton of St. Gallen | ~70K | 1.38× | |
| 08 | Thurgau | ~40K | 1.31× | |
| 09 | Appenzell Ausserrhoden | ~6K | 1.25× | |
| 10 | Canton of Zürich | ~200K | 1.19× | |
| 11 | Schwyz | ~20K | 1.04× | |
| 12 | Canton of Zug | ~10K | 1.00× | |
| 13 | Canton of Obwalden | ~4K | 0.96× | |
| 14 | Canton of Nidwalden | ~4K | 0.95× | |
| 15 | Schaffhausen | ~8K | 0.94× | |
| 16 | Uri | ~3K | 0.92× | |
| 17 | Basel-City | ~40K | 0.87× | |
| 18 | Canton of Glarus | ~3K | 0.85× | |
| 19 | Appenzell Innerrhoden | <1K | 0.71× | |
| 20 | Fribourg | ~20K | 0.56× | |
| 21 | Jura | ~4K | 0.56× | |
| 22 | Valais | ~20K | 0.53× | |
| 23 | Ticino | ~20K | 0.52× | |
| 24 | Neuchatel | ~10K | 0.49× | |
| 25 | Canton of Geneva | ~20K | 0.29× | |
| 26 | Vaud | ~30K | 0.28× |
The strongest cross-interests of the SRF 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 2.29× | ||
| 02 | Viral video | Internet & Social Media | 2.11× | ||
| 03 | Hornbach | Shopping | 1.99× | ||
| 04 | Contemporary R&B | Music & Radio | 1.99× | ||
| 05 | Charity and causes | Business & Career | 1.86× | ||
| 06 | Instant messaging | Internet & Social Media | 1.78× | ||
| 07 | High-definition television | Technology & Electronics | 1.77× | ||
| 08 | University | Business & Career | 1.74× | ||
| 09 | Wikipedia | Internet & Social Media | 1.66× | ||
| 10 | Radio | Technology & Electronics | 1.65× | ||
| 11 | Self-esteem | Health | 1.65× | ||
| 12 | Travel website | Travel & Leisure | 1.64× | ||
| 13 | Fashion show | Fashion & Accessoires | 1.63× | ||
| 14 | Festival | Music & Radio | 1.62× | ||
| 15 | Electronics | Technology & Electronics | 1.62× | ||
| 16 | Education | Business & Career | 1.57× | ||
| 17 | Spas | Beauty & Wellness | 1.56× | ||
| 18 | Investment banking | Business & Career | 1.56× | ||
| 19 | Current events | Arts & Culture | 1.53× | ||
| 20 | Online newspaper | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| DIY Mentality | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× |
SRF 1 has an estimated audience of 1,082,744 people in Switzerland, concentrated in Canton of Bern and Canton of Zürich.
52.3% of SRF 1 fans are female, 47.7% are male, with an average age of 42.4 years.
SRF 1 fans show strongest brand affinity for Hornbach (1.99×), Transfermarkt (2.29×), and Current events (1.53×) over the country average.
SRF 1 fans in Switzerland are most concentrated in Canton of Bern (reach ~300K), Canton of Zürich (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond SRF 1 itself, the audience over-indexes on Transfermarkt (2.29×), Current events (1.53×), Education (1.57×), and Spas (1.56×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for SRF 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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