A data profile of the people who buy, follow and care about Netflix in Switzerland — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 1,260,589 people in Switzerland.
The average Netflix fan in Switzerland is 38.8 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Stranger Things, Collectable, Millie Bobby Brown, with strongest over-indexing on Stranger Things (1.52× the country average).
Demographically, the Netflix audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Netflix fan in Switzerland is balanced, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Netflix profile in Switzerland.
53.5% are female, 46.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 38.8 |
| Estimated audience size | 1,260,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Netflix audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~200K | 1.65× | |
| 02 | Canton of Geneva | ~100K | 1.64× | |
| 03 | Valais | ~80K | 1.47× | |
| 04 | Canton of Zürich | ~300K | 1.43× | |
| 05 | Fribourg | ~60K | 1.35× | |
| 06 | Canton of Bern | ~200K | 1.34× | |
| 07 | Neuchatel | ~30K | 1.26× | |
| 08 | Ticino | ~60K | 1.20× | |
| 09 | Aargau | ~90K | 1.18× | |
| 10 | Graubünden | ~30K | 1.13× | |
| 11 | Basel-Landschaft | ~30K | 1.12× | |
| 12 | Luzern | ~60K | 1.10× | |
| 13 | Basel-City | ~50K | 1.08× | |
| 14 | Canton of St. Gallen | ~70K | 1.05× | |
| 15 | Thurgau | ~30K | 1.01× | |
| 16 | Solothurn | ~30K | 1.00× | |
| 17 | Canton of Zug | ~10K | 0.88× | |
| 18 | Schwyz | ~20K | 0.84× | |
| 19 | Schaffhausen | ~7K | 0.72× | |
| 20 | Jura | ~6K | 0.72× | |
| 21 | Appenzell Ausserrhoden | ~3K | 0.59× | |
| 22 | Canton of Obwalden | ~3K | 0.59× | |
| 23 | Canton of Nidwalden | ~3K | 0.53× | |
| 24 | Canton of Glarus | ~2K | 0.53× | |
| 25 | Uri | ~2K | 0.51× | |
| 26 | Appenzell Innerrhoden | <1K | 0.40× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dark (TV series) | Movies & TV | 2.73× | ||
| 02 | Damian Hardung | Movies & TV | 2.07× | ||
| 03 | NASDAQ-100 | Business & Career | 2.06× | ||
| 04 | Sex Education | Movies & TV | 1.83× | ||
| 05 | Hollywood Stars | Movies & TV | 1.75× | ||
| 06 | DVD | Movies & TV | 1.65× | ||
| 07 | Collectable | Kids & Family | 1.61× | ||
| 08 | AlloCiné | Movies & TV | 1.61× | ||
| 09 | Grey's Anatomy | Movies & TV | 1.58× | ||
| 10 | Millie Bobby Brown | Movies & TV | 1.56× | ||
| 11 | The Hunger Games | Movies & TV | 1.56× | ||
| 12 | Topito | News | 1.56× | ||
| 13 | Noah Schnapp | Movies & TV | 1.54× | ||
| 14 | Sadie Sink | Movies & TV | 1.54× | ||
| 15 | Finn Wolfhard | Movies & TV | 1.54× | ||
| 16 | Gaten Matarazzo | Movies & TV | 1.54× | ||
| 17 | Madelyn Cline | Movies & TV | 1.53× | ||
| 18 | The Vampire Diaries | Movies & TV | 1.53× | ||
| 19 | Stranger Things | Movies & TV | 1.52× | ||
| 20 | Action figure | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.06× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Early Adopter Mentality | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.80× |
Netflix has an estimated audience of 1,260,589 people in Switzerland, concentrated in Canton of Zürich and Vaud.
53.5% of Netflix fans are female, 46.5% are male, with an average age of 38.8 years.
Netflix fans show strongest brand affinity for Stranger Things (1.52×), Collectable (1.61×), and Millie Bobby Brown (1.56×) over the country average.
Netflix fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Collectable (1.61×), Millie Bobby Brown (1.56×), Action figure (1.5×), and Noah Schnapp (1.54×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.