A data profile of the people who buy, follow and care about Self-esteem in Switzerland — modelled from more than twelve digital signal sources. Self-esteem has an estimated audience of 878,099 people in Switzerland.
The average Self-esteem fan in Switzerland is 45.8 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Migros, IKEA, Self-love, with strongest over-indexing on Migros (1.95× the country average).
Demographically, the Self-esteem audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
The typical Self-esteem fan in Switzerland is more female, around 45.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Migros.
The key figures that characterise the Self-esteem profile in Switzerland.
66.9% are female, 33.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 45.8 |
| Estimated audience size | 878,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 31% |
of the worldwide Self-esteem audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 12.6% |
| Italy | 5.3% |
Where the Self-esteem audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~3K | 1.15× | |
| 02 | Canton of Glarus | ~4K | 1.14× | |
| 03 | Canton of Nidwalden | ~4K | 1.13× | |
| 04 | Canton of Obwalden | ~4K | 1.12× | |
| 05 | Appenzell Ausserrhoden | ~4K | 1.10× | |
| 06 | Schaffhausen | ~7K | 1.05× | |
| 07 | Schwyz | ~10K | 0.99× | |
| 08 | Canton of Zug | ~10K | 0.99× | |
| 09 | Solothurn | ~20K | 0.97× | |
| 10 | Graubünden | ~20K | 0.97× | |
| 11 | Canton of Bern | ~80K | 0.96× | |
| 12 | Thurgau | ~20K | 0.96× | |
| 13 | Luzern | ~40K | 0.95× | |
| 14 | Basel-City | ~30K | 0.95× | |
| 15 | Fribourg | ~30K | 0.95× | |
| 16 | Basel-Landschaft | ~20K | 0.95× | |
| 17 | Canton of St. Gallen | ~40K | 0.94× | |
| 18 | Valais | ~30K | 0.94× | |
| 19 | Ticino | ~30K | 0.93× | |
| 20 | Canton of Geneva | ~60K | 0.92× | |
| 21 | Vaud | ~80K | 0.91× | |
| 22 | Aargau | ~50K | 0.91× | |
| 23 | Canton of Zürich | ~100K | 0.83× |
The strongest cross-interests of the Self-esteem audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-confidence | Health | 5.38× | ||
| 02 | Self-love | Health | 4.12× | ||
| 03 | Self-knowledge (psychology) | Health | 3.65× | ||
| 04 | IKEA | Home & Garden | 1.96× | ||
| 05 | Migros | Shopping | 1.95× | ||
| 06 | Italian language | Politics & Society | 1.90× | ||
| 07 | Western Europe | Travel & Leisure | 1.89× | ||
| 08 | Central Europe | Travel & Leisure | 1.88× | ||
| 09 | Bern | Travel & Leisure | 1.87× | ||
| 10 | UBS | Business & Career | 1.83× | ||
| 11 | Culture | Literature | 1.81× | ||
| 12 | Internet & Social Media | 1.74× | |||
| 13 | Switzerland | Travel & Leisure | 1.73× | ||
| 14 | Coop | Food & Beverages | 1.71× | ||
| 15 | Internet & Social Media | 1.71× | |||
| 16 | Politics and social issues | Politics & Society | 1.71× | ||
| 17 | Europe | Travel & Leisure | 1.69× | ||
| 18 | Zürich | Travel & Leisure | 1.67× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.56× | ||
| 20 | YouTube | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.01× | |
| Sustainability | BALANCE | 1.68× | |
| Price Sensitivity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.75× |
Self-esteem has an estimated audience of 878,099 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
66.9% of Self-esteem fans are female, 33.1% are male, with an average age of 45.8 years.
Self-esteem fans show strongest brand affinity for Migros (1.95×), IKEA (1.96×), and Self-love (4.12×) over the country average.
Self-esteem fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~80K), and Vaud (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Self-esteem itself, the audience over-indexes on IKEA (1.96×), Self-love (4.12×), Coop (1.71×), and Self-confidence (5.38×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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