A data profile of the people who buy, follow and care about Self-knowledge (psychology) in Switzerland — modelled from more than twelve digital signal sources. Self-knowledge (psychology) has an estimated audience of 932,444 people in Switzerland.
Self-knowledge (psychology) has an estimated audience of 932,444 people in Switzerland. 70.2% are female, 29.8% are male, average age 45.6. Top brand affinities: Psychology, Emotional intelligence, Happiness, Self-esteem, Nature.
Top brand affinities include Psychology, Emotional intelligence, Happiness, with strongest over-indexing on Psychology (2.75× the country average).
Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Sustainability.
The typical Self-knowledge (psychology) fan in Switzerland is more female, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Self-knowledge (psychology) profile in Switzerland.
70.2% are female, 29.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 45.6 |
| Estimated audience size | 932,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Self-knowledge (psychology) audience comes from Switzerland.
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
The strongest cross-interests of the Self-knowledge (psychology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 5.63× | ||
| 02 | Kundalini yoga | Health | 4.92× | ||
| 03 | Hatha yoga | Health | 3.91× | ||
| 04 | Self-esteem | Health | 3.65× | ||
| 05 | Natural foods | Food & Beverages | 2.96× | ||
| 06 | Happiness | Health | 2.81× | ||
| 07 | Psychology | Business & Career | 2.75× | ||
| 08 | Self-awareness | Health | 2.75× | ||
| 09 | Volunteering | Politics & Society | 2.11× | ||
| 10 | Drawing | Home & Garden | 1.96× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.86× | ||
| 12 | Lodging | Travel & Leisure | 1.81× | ||
| 13 | Local food | Food & Beverages | 1.76× | ||
| 14 | Concerts | Music & Radio | 1.71× | ||
| 15 | Dogs | Pets & Animals | 1.65× | ||
| 16 | Nature | Home & Garden | 1.64× | ||
| 17 | Spas | Beauty & Wellness | 1.63× | ||
| 18 | Android (operating system) | Technology & Electronics | 1.62× | ||
| 19 | Kitchen | Home & Garden | 1.57× | ||
| 20 | Higher education | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.83× | |
| Sustainability | BALANCE | 1.53× | |
| Spirituality | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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