A data profile of the people who buy, follow and care about Self-knowledge (psychology) in Colombia — modelled from more than twelve digital signal sources. Self-knowledge (psychology) has an estimated audience of 2,401,610 people in Colombia.
Self-knowledge (psychology) has an estimated audience of 2,401,610 people in Colombia. 68.1% are female, 31.9% are male, average age 37.8. Top brand affinities: Anti-aging cream, Toothpaste, Toothbrush, Innovation, Nonprofit organization.
Top brand affinities include Anti-aging cream, Toothpaste, Toothbrush, with strongest over-indexing on Anti-aging cream (2.36× the country average).
Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Self-knowledge (psychology) fan in Colombia is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Self-knowledge (psychology) profile in Colombia.
68.1% are female, 31.9% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 37.8 |
| Estimated audience size | 2,401,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Self-knowledge (psychology) audience comes from Colombia.
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
The strongest cross-interests of the Self-knowledge (psychology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dental plaque | Health | 6.59× | ||
| 02 | Career development | Business & Career | 3.18× | ||
| 03 | Mindfulness | Health | 3.07× | ||
| 04 | Toothbrush | Beauty & Wellness | 2.66× | ||
| 05 | Toothpaste | Beauty & Wellness | 2.63× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 2.36× | ||
| 07 | Kitchenware | Home & Garden | 2.08× | ||
| 08 | Local food | Food & Beverages | 2.07× | ||
| 09 | Nonprofit organization | Politics & Society | 2.00× | ||
| 10 | IKEA | Home & Garden | 1.96× | ||
| 11 | Charitable organization | Politics & Society | 1.96× | ||
| 12 | Hair removal | Beauty & Wellness | 1.82× | ||
| 13 | Art jewelry | Fashion & Accessoires | 1.79× | ||
| 14 | Pet store | Pets & Animals | 1.78× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.74× | ||
| 16 | Innovation | Business & Career | 1.64× | ||
| 17 | Organic food | Food & Beverages | 1.64× | ||
| 18 | Pet food | Pets & Animals | 1.58× | ||
| 19 | Skin care | Beauty & Wellness | 1.53× | ||
| 20 | Cocktail | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.07× | |
| Career Orientation | POWER | 2.86× | |
| Design Affinity | PREMIUM | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.64× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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