A data profile of the people who buy, follow and care about Cocktail in Colombia — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 2,689,738 people in Colombia.
Cocktail has an estimated audience of 2,689,738 people in Colombia. 50.8% are female, 49.2% are male, average age 35.8. Top brand affinities: Drinking, Distilled beverage, Liqueur, Wine, Gourmet Foods.
Top brand affinities include Drinking, Distilled beverage, Liqueur, with strongest over-indexing on Drinking (3.32× the country average).
Demographically, the Cocktail audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Cocktail fan in Colombia is balanced, around 35.8 years old, with strong Creativity tendencies and a notable affinity for Drinking.
The key figures that characterise the Cocktail profile in Colombia.
50.8% are female, 49.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 35.8 |
| Estimated audience size | 2,689,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Cocktail audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blended whiskey | Food & Beverages | 3.37× | ||
| 02 | Drinking | Food & Beverages | 3.32× | ||
| 03 | Cream | Food & Beverages | 2.29× | ||
| 04 | Liqueur | Food & Beverages | 1.97× | ||
| 05 | Event management | Business & Career | 1.97× | ||
| 06 | Gourmet Foods | Food & Beverages | 1.93× | ||
| 07 | Whisky | Food & Beverages | 1.93× | ||
| 08 | Pedicure | Beauty & Wellness | 1.83× | ||
| 09 | Dinner | Food & Beverages | 1.77× | ||
| 10 | Tequila | Food & Beverages | 1.77× | ||
| 11 | Maquillaje Profesional | Beauty & Wellness | 1.74× | ||
| 12 | Distilled beverage | Food & Beverages | 1.68× | ||
| 13 | Alcohol | Food & Beverages | 1.66× | ||
| 14 | Juice | Food & Beverages | 1.63× | ||
| 15 | Nightlife | Arts & Culture | 1.58× | ||
| 16 | Foodie | Food & Beverages | 1.57× | ||
| 17 | Skin care | Beauty & Wellness | 1.53× | ||
| 18 | Wine | Food & Beverages | 1.51× | ||
| 19 | Hair care | Beauty & Wellness | 1.51× | ||
| 20 | Self-love | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.45× | |
| Indulgence | JOY | 1.34× | |
| Patriotism | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.68× | |
| Risk Appetite | THRILL | 1.06× | |
| Individualism | JOY | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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