A data profile of the people who buy, follow and care about Alcohol in Colombia — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 2,661,037 people in Colombia.
Alcohol has an estimated audience of 2,661,037 people in Colombia. 51.0% are female, 49.0% are male, average age 37.4. Top brand affinities: Cocktail, Bank account, Single malt whisky, Malt whisky, Gin.
Top brand affinities include Cocktail, Bank account, Single malt whisky, with strongest over-indexing on Cocktail (1.66× the country average).
Demographically, the Alcohol audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Alcohol fan in Colombia is balanced, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
The key figures that characterise the Alcohol profile in Colombia.
51.0% are female, 49.0% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 37.4 |
| Estimated audience size | 2,661,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Alcohol audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | India Pale Ale | Food & Beverages | 2.62× | ||
| 02 | Malt whisky | Food & Beverages | 2.42× | ||
| 03 | Single malt scotch | Food & Beverages | 2.41× | ||
| 04 | Absolut Vodka | Food & Beverages | 2.05× | ||
| 05 | Oktoberfest | Travel & Leisure | 1.97× | ||
| 06 | Single malt whisky | Food & Beverages | 1.92× | ||
| 07 | Bombay Sapphire | Food & Beverages | 1.86× | ||
| 08 | Glenfiddich | Food & Beverages | 1.84× | ||
| 09 | Cognac | Food & Beverages | 1.79× | ||
| 10 | Ryder Cup | Sports | 1.77× | ||
| 11 | Bwin | Games | 1.76× | ||
| 12 | Liquor store | Food & Beverages | 1.72× | ||
| 13 | Employment agency | Business & Career | 1.67× | ||
| 14 | Cocktail | Food & Beverages | 1.66× | ||
| 15 | Emmy Award | Movies & TV | 1.57× | ||
| 16 | Energy bar | Food & Beverages | 1.56× | ||
| 17 | Gin | Food & Beverages | 1.55× | ||
| 18 | Bank account | Business & Career | 1.52× | ||
| 19 | Smirnoff | Food & Beverages | 1.52× | ||
| 20 | Smoked meat | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| Community Orientation | OPEN | 1.15× | |
| Indulgence | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Social Media Usage | JOY | 0.75× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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