A data profile of the people who buy, follow and care about Alcohol in India — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 3,665,690 people in India.
Alcohol has an estimated audience of 3,665,690 people in India. 28.2% are female, 71.8% are male, average age 32.4. Top brand affinities: Scotch whisky, Pakistan national cricket team, Star Plus, OPPO, Embroidery.
Top brand affinities include Scotch whisky, Pakistan national cricket team, Star Plus, with strongest over-indexing on Scotch whisky (2.87× the country average).
Demographically, the Alcohol audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Alcohol fan in India is more male, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Scotch whisky.
The key figures that characterise the Alcohol profile in India.
28.2% are female, 71.8% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 32.4 |
| Estimated audience size | 3,665,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 40% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Alcohol audience comes from India.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microbrewery | Food & Beverages | 5.00× | ||
| 02 | Single malt whisky | Food & Beverages | 3.36× | ||
| 03 | Irish whiskey | Food & Beverages | 3.24× | ||
| 04 | Scotch whisky | Food & Beverages | 2.87× | ||
| 05 | Brewing | Food & Beverages | 2.63× | ||
| 06 | Cocktail | Food & Beverages | 2.57× | ||
| 07 | OPPO | Technology & Electronics | 2.08× | ||
| 08 | Crochet | Home & Garden | 1.99× | ||
| 09 | Sewing machine | Home & Garden | 1.94× | ||
| 10 | Vivo (telecommunications) | Technology & Electronics | 1.91× | ||
| 11 | Star Plus | Movies & TV | 1.85× | ||
| 12 | Headphones | Technology & Electronics | 1.68× | ||
| 13 | Axis Bank | Business & Career | 1.65× | ||
| 14 | Wine | Food & Beverages | 1.64× | ||
| 15 | Embroidery | Home & Garden | 1.61× | ||
| 16 | HDFC Bank | Business & Career | 1.61× | ||
| 17 | Bigg Boss | Movies & TV | 1.58× | ||
| 18 | Pakistan national cricket team | Sports | 1.57× | ||
| 19 | Wedding invitation | Home & Garden | 1.50× | ||
| 20 | True Detective | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.52× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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