A data profile of the people who buy, follow and care about Self-knowledge (psychology) in Poland — modelled from more than twelve digital signal sources. Self-knowledge (psychology) has an estimated audience of 1,986,390 people in Poland.
Self-knowledge (psychology) has an estimated audience of 1,986,390 people in Poland. 73.9% are female, 26.1% are male, average age 43.6. Top brand affinities: Love & Sex, Fast food, Local food, Renovation, PUDELEK.
Top brand affinities include Love & Sex, Fast food, Local food, with strongest over-indexing on Love & Sex (6.1× the country average).
Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Sustainability.
The typical Self-knowledge (psychology) fan in Poland is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Self-knowledge (psychology) profile in Poland.
73.9% are female, 26.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 43.6 |
| Estimated audience size | 1,986,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Self-knowledge (psychology) audience comes from Poland.
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
The strongest cross-interests of the Self-knowledge (psychology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 6.10× | ||
| 02 | Boutique hotel | Travel & Leisure | 5.21× | ||
| 03 | Tooth brushing | Health | 4.90× | ||
| 04 | Local food | Food & Beverages | 4.78× | ||
| 05 | Crime fiction | Literature | 4.15× | ||
| 06 | Lip gloss | Beauty & Wellness | 3.04× | ||
| 07 | Bedroom furniture | Home & Garden | 3.02× | ||
| 08 | Fast casual restaurants | Food & Beverages | 3.00× | ||
| 09 | Eye liner | Beauty & Wellness | 2.87× | ||
| 10 | Digital photography | Business & Career | 2.81× | ||
| 11 | Fast food | Food & Beverages | 2.76× | ||
| 12 | Renovation | Home & Garden | 2.76× | ||
| 13 | PUDELEK | News | 2.59× | ||
| 14 | Deichmann | Shopping | 2.55× | ||
| 15 | Natural skin care | Beauty & Wellness | 2.53× | ||
| 16 | Airbnb | Travel & Leisure | 2.50× | ||
| 17 | Contemporary art | Arts & Culture | 2.34× | ||
| 18 | Pepco | Fashion & Accessoires | 1.75× | ||
| 19 | Castorama | Shopping | 1.61× | ||
| 20 | Empik | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.23× | |
| Sustainability | BALANCE | 2.15× | |
| Price Sensitivity | PREMIUM | 2.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Convenience Orientation | PREMIUM | 0.86× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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