Rascasse Audience Intelligence

Contemporary art Audience in Poland

A data profile of the people who buy, follow and care about Contemporary art in Poland — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 2,418,837 people in Poland.

#1among Art movement in Poland
#358among Topic in Poland
#6in Arts & Culture

Contemporary art has an estimated audience of 2,418,837 people in Poland. 67.9% are female, 32.1% are male, average age 37.3. Top brand affinities: Fitness and wellness, Modern art, Oil painting, Abstract art, Art exhibition.

Top brand affinities include Fitness and wellness, Modern art, Oil painting, with strongest over-indexing on Fitness and wellness (1.52× the country average).

Demographically, the Contemporary art audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Sustainability.

The typical Contemporary art fan in Poland is more female, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Fitness and wellness.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Contemporary art profile in Poland.

Audience size
2.4M
in Poland
Gender
67.9%
32.1% male
Age
37.3
average years
Country rank
#544
Topic in Poland
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary art fans

67.9% are female, 32.1% are male, average age 37.3.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Contemporary art audience in Poland
MetricValue
Female67.9%
Male32.1%
Average age37.3
Estimated audience size2,418,837
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Contemporary art audience in Poland
Age bracketShare%
16-1921%
20-2924%
30-3922%
40-4918%
50+16%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Contemporary art audience comes from Poland.

Worldwide audience distribution share by country for Contemporary art
CountryShare
United States14.0%
China12.1%
Japan11.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary art audience
#·InterestCategoryAffinity×
01Abstract artArts & Culture4.74×
02Digital illustrationArts & Culture4.20×
03Oil paintingArts & Culture4.07×
04Digital artArts & Culture3.92×
05Watercolor paintingArts & Culture3.90×
06Modern artArts & Culture3.67×
07Art exhibitionArts & Culture3.27×
08IllustrationArts & Culture3.17×
09Expensive TasteBusiness & Career2.76×
10Business classTravel & Leisure2.69×
11Fine artBusiness & Career2.56×
12Art museumArts & Culture2.45×
13Home constructionHome & Garden2.43×
14DrawingHome & Garden2.40×
15Street photographyTechnology & Electronics2.35×
16Home repairHome & Garden2.18×
17Self careHealth2.16×
18Self-awarenessHealth2.13×
19Small businessBusiness & Career1.83×
20Fitness and wellnessSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary art audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
SustainabilityBALANCE1.14×
Quality AwarenessPREMIUM1.13×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary art audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.36×
IndividualismJOY0.45×
Early Adopter MentalityPOWER0.64×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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