Rascasse Audience Intelligence

Modern art Audience in Poland

A data profile of the people who buy, follow and care about Modern art in Poland — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 1,918,067 people in Poland.

#3among Art movement in Poland
#494among Topic in Poland
#12in Arts & Culture

Modern art has an estimated audience of 1,918,067 people in Poland. 67.9% are female, 32.1% are male, average age 36.4. Top brand affinities: Rhianna (singer), Art museum, Art exhibition, Museum, Contemporary art.

Top brand affinities include Rhianna (singer), Art museum, Art exhibition, with strongest over-indexing on Rhianna (singer) (5.6× the country average).

Demographically, the Modern art audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Price Sensitivity, Sustainability.

The typical Modern art fan in Poland is more female, around 36.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Rhianna (singer).

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Modern art profile in Poland.

Audience size
1.9M
in Poland
Gender
67.9%
32.1% male
Age
36.4
average years
Country rank
#745
Topic in Poland
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modern art fans

67.9% are female, 32.1% are male, average age 36.4.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Modern art audience in Poland
MetricValue
Female67.9%
Male32.1%
Average age36.4
Estimated audience size1,918,067
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Modern art audience in Poland
Age bracketShare%
16-1922%
20-2926%
30-3921%
40-4917%
50+14%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Modern art audience comes from Poland.

Worldwide audience distribution share by country for Modern art
CountryShare
United States15.3%
Japan11.7%
China11.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modern art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modern art audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio5.60×
02ModernismArts & Culture3.59×
03Art exhibitionArts & Culture3.51×
04Abstract artArts & Culture3.12×
05Art museumArts & Culture3.03×
06MuseumArts & Culture2.86×
07Contemporary artArts & Culture2.74×
08Watercolor paintingArts & Culture2.40×
09Wildlife photographyTechnology & Electronics2.37×
10Nature photographyTechnology & Electronics2.34×
11Digital photographyBusiness & Career2.09×
12Fine artBusiness & Career2.07×
13Fine-art photographyTechnology & Electronics2.06×
14IllustrationArts & Culture2.00×
15Travel photographyTechnology & Electronics1.88×
16DrawingHome & Garden1.74×
17Home DesignHome & Garden1.74×
18Movie theaterMovies & TV1.58×
19BirdsPets & Animals1.57×
20New York CityTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modern art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Modern art audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.26×
SustainabilityBALANCE1.17×
PatriotismCONSERVATISM1.12×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Modern art audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.82×
DIY MentalityTHRILL0.88×
Urban LifestyleOPEN0.95×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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