Rascasse Audience Intelligence

Movie theater Audience in Poland

A data profile of the people who buy, follow and care about Movie theater in Poland — modelled from more than twelve digital signal sources. Movie theater has an estimated audience of 2,909,770 people in Poland.

#269among Topic in Poland
#26in Movies & TV

Movie theater has an estimated audience of 2,909,770 people in Poland. 56.8% are female, 43.2% are male, average age 39.9. Top brand affinities: Multikino, Wirtualna Polska, Serial (podcast), HBO MAX, Thriller movies.

Top brand affinities include Multikino, Wirtualna Polska, Serial (podcast), with strongest over-indexing on Multikino (3.51× the country average).

Demographically, the Movie theater audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Need for Security.

The typical Movie theater fan in Poland is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Multikino.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Movie theater profile in Poland.

Audience size
2.9M
in Poland
Gender
56.8%
43.2% male
Age
39.9
average years
Country rank
#417
Topic in Poland
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Movie theater fans

56.8% are female, 43.2% are male, average age 39.9.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Movie theater audience in Poland
MetricValue
Female56.8%
Male43.2%
Average age39.9
Estimated audience size2,909,770
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Movie theater audience in Poland
Age bracketShare%
16-1917%
20-2919%
30-3923%
40-4920%
50+21%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Movie theater audience comes from Poland.

Worldwide audience distribution share by country for Movie theater
CountryShare
United States18.7%
Germany5.2%
United Kingdom5.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Movie theater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Movie theater audience
#·InterestCategoryAffinity×
01MultikinoMovies & TV3.51×
02Romance filmMovies & TV2.12×
03Bruce WillisMovies & TV1.76×
04Radio ZETMusic & Radio1.75×
05SteamGames1.73×
06Wirtualna PolskaNews1.71×
07Internet memeInternet & Social Media1.70×
08Thriller moviesMovies & TV1.68×
09Apple TVMovies & TV1.68×
10RMF FMMusic & Radio1.66×
11BricomarchéHome & Garden1.66×
12Serial (podcast)Music & Radio1.65×
13HBO MAXMovies & TV1.62×
14Sydney SweeneyMovies & TV1.62×
15FilmmakingBusiness & Career1.61×
16Science fiction moviesMovies & TV1.60×
17Nature photographyTechnology & Electronics1.53×
18Romance novelsLiterature1.52×
19Independent filmMovies & TV1.51×
20Mystery fictionLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Movie theater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Movie theater audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.12×
Need for SecurityCONSERVATISM1.11×
Social Media UsageJOY1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Movie theater audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.60×
DIY MentalityTHRILL0.62×
Early Adopter MentalityPOWER0.88×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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