A data profile of the people who buy, follow and care about Movie theater in Poland — modelled from more than twelve digital signal sources. Movie theater has an estimated audience of 2,909,770 people in Poland.
Movie theater has an estimated audience of 2,909,770 people in Poland. 56.8% are female, 43.2% are male, average age 39.9. Top brand affinities: Multikino, Wirtualna Polska, Serial (podcast), HBO MAX, Thriller movies.
Top brand affinities include Multikino, Wirtualna Polska, Serial (podcast), with strongest over-indexing on Multikino (3.51× the country average).
Demographically, the Movie theater audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Need for Security.
The typical Movie theater fan in Poland is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Multikino.
The key figures that characterise the Movie theater profile in Poland.
56.8% are female, 43.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 39.9 |
| Estimated audience size | 2,909,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Movie theater audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.7% |
| Germany | 5.2% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Movie theater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multikino | Movies & TV | 3.51× | ||
| 02 | Romance film | Movies & TV | 2.12× | ||
| 03 | Bruce Willis | Movies & TV | 1.76× | ||
| 04 | Radio ZET | Music & Radio | 1.75× | ||
| 05 | Steam | Games | 1.73× | ||
| 06 | Wirtualna Polska | News | 1.71× | ||
| 07 | Internet meme | Internet & Social Media | 1.70× | ||
| 08 | Thriller movies | Movies & TV | 1.68× | ||
| 09 | Apple TV | Movies & TV | 1.68× | ||
| 10 | RMF FM | Music & Radio | 1.66× | ||
| 11 | Bricomarché | Home & Garden | 1.66× | ||
| 12 | Serial (podcast) | Music & Radio | 1.65× | ||
| 13 | HBO MAX | Movies & TV | 1.62× | ||
| 14 | Sydney Sweeney | Movies & TV | 1.62× | ||
| 15 | Filmmaking | Business & Career | 1.61× | ||
| 16 | Science fiction movies | Movies & TV | 1.60× | ||
| 17 | Nature photography | Technology & Electronics | 1.53× | ||
| 18 | Romance novels | Literature | 1.52× | ||
| 19 | Independent film | Movies & TV | 1.51× | ||
| 20 | Mystery fiction | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.12× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.60× | |
| DIY Mentality | THRILL | 0.62× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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