A data profile of the people who buy, follow and care about Movie theater in Australia — modelled from more than twelve digital signal sources. Movie theater has an estimated audience of 3,176,099 people in Australia.
The average Movie theater fan in Australia is 41.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Village Cinemas, Hoyts, Event Cinemas, with strongest over-indexing on Village Cinemas (2.64× the country average).
Demographically, the Movie theater audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Movie theater fan in Australia is more female, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Village Cinemas.
The key figures that characterise the Movie theater profile in Australia.
56.3% are female, 43.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.5 |
| Estimated audience size | 3,176,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Movie theater audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.7% |
| Germany | 5.2% |
| United Kingdom | 5.1% |
Where the Movie theater audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~80K | 1.21× | |
| 02 | Northern Territory | ~30K | 1.15× | |
| 03 | Queensland | ~800K | 1.07× | |
| 04 | New South Wales | ~1M | 1.03× | |
| 05 | Australian Capital Territory | ~60K | 0.89× | |
| 06 | Western Australia | ~300K | 0.87× | |
| 07 | South Australia | ~200K | 0.84× | |
| 08 | Victoria | ~800K | 0.83× |
The strongest cross-interests of the Movie theater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Village Cinemas | Movies & TV | 2.64× | ||
| 02 | Event Cinemas | Movies & TV | 2.55× | ||
| 03 | Meryl Streep | Movies & TV | 2.47× | ||
| 04 | Michelle Pfeiffer | Movies & TV | 2.40× | ||
| 05 | Richard Marx | Music & Radio | 1.96× | ||
| 06 | Anne Hathaway | Movies & TV | 1.88× | ||
| 07 | Hoyts | Movies & TV | 1.87× | ||
| 08 | Peacemaker | Movies & TV | 1.83× | ||
| 09 | Paddington (film) | Movies & TV | 1.80× | ||
| 10 | Internet Movie Database | Movies & TV | 1.78× | ||
| 11 | Robert Redford | Movies & TV | 1.77× | ||
| 12 | International | Politics & Society | 1.75× | ||
| 13 | Adventure film | Movies & TV | 1.72× | ||
| 14 | EB Games | Games | 1.70× | ||
| 15 | Fantasy film | Movies & TV | 1.70× | ||
| 16 | Jason Bateman | Movies & TV | 1.70× | ||
| 17 | Projection screen | Technology & Electronics | 1.68× | ||
| 18 | Miranda! | Music & Radio | 1.58× | ||
| 19 | Musical film | Movies & TV | 1.55× | ||
| 20 | Rebel Sport | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Community Orientation | OPEN | 1.23× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Sustainability | BALANCE | 0.97× |
Movie theater has an estimated audience of 3,176,099 people in Australia, concentrated in New South Wales and Queensland.
56.3% of Movie theater fans are female, 43.7% are male, with an average age of 41.5 years.
Movie theater fans show strongest brand affinity for Village Cinemas (2.64×), Hoyts (1.87×), and Event Cinemas (2.55×) over the country average.
Movie theater fans in Australia are most concentrated in New South Wales (reach ~1M), Queensland (reach ~800K), and Victoria (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Movie theater itself, the audience over-indexes on Hoyts (1.87×), Event Cinemas (2.55×), Musical film (1.55×), and Adventure film (1.72×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.