A data profile of the people who buy, follow and care about Hoyts in Australia — modelled from more than twelve digital signal sources. Hoyts has an estimated audience of 4,229,764 people in Australia.
Hoyts has an estimated audience of 4,229,764 people in Australia. 59.2% are female, 40.8% are male, average age 40.2. Top brand affinities: Emma Roberts, Aldi, Wikipedia, Russell Crowe, EB Games.
Top brand affinities include Emma Roberts, Aldi, Wikipedia, with strongest over-indexing on Emma Roberts (9.5× the country average).
Demographically, the Hoyts audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Hoyts fan in Australia is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Emma Roberts.
The key figures that characterise the Hoyts profile in Australia.
59.2% are female, 40.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 40.2 |
| Estimated audience size | 4,229,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Hoyts audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 65.5% |
| Argentina | 32.0% |
| United States | 0.9% |
The strongest cross-interests of the Hoyts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emma Roberts | Movies & TV | 9.50× | ||
| 02 | Charlie's Angels | Movies & TV | 8.49× | ||
| 03 | Richard Gere | Movies & TV | 5.37× | ||
| 04 | Zoe Saldana | Movies & TV | 4.23× | ||
| 05 | Russell Crowe | Movies & TV | 4.21× | ||
| 06 | BBC Sport | Sports | 3.85× | ||
| 07 | Liam Neeson | Movies & TV | 3.35× | ||
| 08 | Love Actually | Movies & TV | 3.25× | ||
| 09 | Olivia Colman | Movies & TV | 3.15× | ||
| 10 | Alexandra Daddario | Movies & TV | 2.84× | ||
| 11 | Henry Cavill | Movies & TV | 2.41× | ||
| 12 | EB Games | Games | 2.03× | ||
| 13 | Wikipedia | Internet & Social Media | 1.90× | ||
| 14 | Movie theater | Movies & TV | 1.87× | ||
| 15 | Nicole Kidman | Movies & TV | 1.87× | ||
| 16 | Pizza Hut | Food & Beverages | 1.76× | ||
| 17 | Apple TV | Movies & TV | 1.66× | ||
| 18 | Subway | Food & Beverages | 1.61× | ||
| 19 | Pay television | Movies & TV | 1.56× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Extroversion | THRILL | 1.23× | |
| Urban Lifestyle | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.75× | |
| Career Orientation | POWER | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hoyts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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