A data profile of the people who buy, follow and care about Hoyts in Argentina — modelled from more than twelve digital signal sources. Hoyts has an estimated audience of 2,069,345 people in Argentina.
Hoyts has an estimated audience of 2,069,345 people in Argentina. 65.4% are female, 34.6% are male, average age 32.8. Top brand affinities: Millie Bobby Brown, Henry Cavill, Adam Sandler, Mark Wahlberg, Burger King.
Top brand affinities include Millie Bobby Brown, Henry Cavill, Adam Sandler, with strongest over-indexing on Millie Bobby Brown (3.48× the country average).
Demographically, the Hoyts audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
The typical Hoyts fan in Argentina is more female, around 32.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Hoyts profile in Argentina.
65.4% are female, 34.6% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 32.8 |
| Estimated audience size | 2,069,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 35% | |
| 30-39 | 21% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Hoyts audience comes from Argentina.
| Country | Share |
|---|---|
| Australia | 65.5% |
| Argentina | 32.0% |
| United States | 0.9% |
The strongest cross-interests of the Hoyts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IMAX | Movies & TV | 5.08× | ||
| 02 | Robert Downey jr | Movies & TV | 4.14× | ||
| 03 | Channing Tatum | Movies & TV | 3.61× | ||
| 04 | Henry Cavill | Movies & TV | 3.52× | ||
| 05 | Millie Bobby Brown | Movies & TV | 3.48× | ||
| 06 | Mark Wahlberg | Movies & TV | 3.34× | ||
| 07 | Robbie Williams | Music & Radio | 2.86× | ||
| 08 | Adam Sandler | Movies & TV | 2.65× | ||
| 09 | Emma Watson | Movies & TV | 2.65× | ||
| 10 | Ryan Reynolds | Movies & TV | 2.47× | ||
| 11 | Jason Statham | Movies & TV | 2.21× | ||
| 12 | KFC | Food & Beverages | 2.10× | ||
| 13 | Burger King | Food & Beverages | 2.01× | ||
| 14 | Anne Hathaway | Movies & TV | 1.93× | ||
| 15 | Johnny Depp | Movies & TV | 1.92× | ||
| 16 | Tom Cruise | Movies & TV | 1.89× | ||
| 17 | Rail transport | Travel & Leisure | 1.76× | ||
| 18 | McDonald's | Food & Beverages | 1.73× | ||
| 19 | Starbucks | Food & Beverages | 1.58× | ||
| 20 | Brad Pitt | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.39× | |
| Indulgence | JOY | 1.21× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Hoyts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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