A data profile of the people who buy, follow and care about Subway in Australia — modelled from more than twelve digital signal sources. Subway has an estimated audience of 4,192,262 people in Australia.
The average Subway fan in Australia is 34.5 years old, balanced, and lives primarily in Queensland.
The audience is concentrated in Queensland, Victoria, New South Wales.
Top brand affinities include Big W, Comedy movies, McDonald's, with strongest over-indexing on Big W (1.7× the country average).
Demographically, the Subway audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Subway fan in Australia is balanced, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Big W.
The key figures that characterise the Subway profile in Australia.
49.2% are female, 50.8% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 34.5 |
| Estimated audience size | 4,192,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Subway audience comes from Australia.
| Country | Share |
|---|---|
| United States | 44.4% |
| Brazil | 6.0% |
| United Kingdom | 5.8% |
Where the Subway audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1.5M | 1.35× | |
| 02 | Western Australia | ~600K | 1.22× | |
| 03 | South Australia | ~400K | 1.21× | |
| 04 | Northern Territory | ~40K | 1.07× | |
| 05 | Victoria | ~1M | 0.90× | |
| 06 | Australian Capital Territory | ~80K | 0.87× | |
| 07 | New South Wales | ~1M | 0.73× | |
| 08 | Tasmania | ~60K | 0.65× |
The strongest cross-interests of the Subway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web hosting | Business & Career | 3.00× | ||
| 02 | Electronic funds transfer | Business & Career | 2.67× | ||
| 03 | Cash Converters | Business & Career | 2.60× | ||
| 04 | Pizza Hut | Food & Beverages | 2.59× | ||
| 05 | Red Rooster | Food & Beverages | 2.48× | ||
| 06 | Domino's Pizza | Food & Beverages | 2.47× | ||
| 07 | Hungry Jack's | Food & Beverages | 2.23× | ||
| 08 | KFC | Food & Beverages | 2.00× | ||
| 09 | EB Games | Games | 1.98× | ||
| 10 | McDonald's | Food & Beverages | 1.86× | ||
| 11 | Creative Commons | Technology & Electronics | 1.86× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.82× | ||
| 13 | BP | Cars & Mobility | 1.80× | ||
| 14 | 7-Eleven | Shopping | 1.78× | ||
| 15 | Big W | Shopping | 1.70× | ||
| 16 | City Beach | Fashion & Accessoires | 1.70× | ||
| 17 | Comedy movies | Movies & TV | 1.63× | ||
| 18 | Westpac | Business & Career | 1.58× | ||
| 19 | National Australia Bank | Business & Career | 1.53× | ||
| 20 | Financial services | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Price Sensitivity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Mindfulness | BALANCE | 0.76× |
Subway's target market in Australia covers an estimated 4,192,262 people, concentrated in Queensland and Victoria.
49.2% of the Subway audience are female, 50.8% are male, with an average age of 34.5 years.
Subway fans show strongest brand affinity for Big W (1.7×), Comedy movies (1.63×), and McDonald's (1.86×) over the country average.
Subway fans in Australia are most concentrated in Queensland (reach ~1.5M), Victoria (reach ~1M), and New South Wales (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Subway itself, the audience over-indexes on Comedy movies (1.63×), McDonald's (1.86×), Pizza Hut (2.59×), and KFC (2×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.