A data profile of the people who buy, follow and care about Event Cinemas in Australia — modelled from more than twelve digital signal sources. Event Cinemas has an estimated audience of 1,996,171 people in Australia.
Event Cinemas has an estimated audience of 1,996,171 people in Australia. 63.0% are female, 37.0% are male, average age 42.3. Top brand affinities: Australia Post, Movie theater, Richard Marx, AirAsia, Will Poulter.
Top brand affinities include Australia Post, Movie theater, Richard Marx, with strongest over-indexing on Australia Post (1.72× the country average).
Demographically, the Event Cinemas audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical Event Cinemas fan in Australia is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Australia Post.
The key figures that characterise the Event Cinemas profile in Australia.
63.0% are female, 37.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.3 |
| Estimated audience size | 1,996,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Event Cinemas audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 91.7% |
| China | 1.5% |
| Japan | 0.9% |
The strongest cross-interests of the Event Cinemas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Will Poulter | Movies & TV | 5.68× | ||
| 02 | Michael Caine | Movies & TV | 5.04× | ||
| 03 | Bill Nighy | Movies & TV | 4.70× | ||
| 04 | Emma Thompson | Movies & TV | 4.50× | ||
| 05 | Richard Marx | Music & Radio | 4.08× | ||
| 06 | AirAsia | Travel & Leisure | 3.84× | ||
| 07 | Olivia Colman | Movies & TV | 3.79× | ||
| 08 | Michelle Pfeiffer | Movies & TV | 3.35× | ||
| 09 | Keanu Reeves | Movies & TV | 3.03× | ||
| 10 | Nathan Fillion | Movies & TV | 3.03× | ||
| 11 | Jason Bateman | Movies & TV | 2.81× | ||
| 12 | Movie theater | Movies & TV | 2.55× | ||
| 13 | Robert Redford | Movies & TV | 2.10× | ||
| 14 | Anne Hathaway | Movies & TV | 1.94× | ||
| 15 | Nicole Kidman | Movies & TV | 1.91× | ||
| 16 | Pizza Hut | Food & Beverages | 1.74× | ||
| 17 | Australia Post | Business & Career | 1.72× | ||
| 18 | EB Games | Games | 1.70× | ||
| 19 | Wikipedia | Internet & Social Media | 1.63× | ||
| 20 | Apple TV | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Travelling | THRILL | 1.29× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Creativity | OPEN | 0.85× | |
| Career Orientation | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Event Cinemas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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