A data profile of the people who buy, follow and care about Foxtel in Australia — modelled from more than twelve digital signal sources. Foxtel has an estimated audience of 4,167,708 people in Australia.
Foxtel has an estimated audience of 4,167,708 people in Australia. 48.8% are female, 51.2% are male, average age 43.9. Top brand affinities: Australia Post, Telstra, Fox Sports, Real property, Tabloid (newspaper format).
Top brand affinities include Australia Post, Telstra, Fox Sports, with strongest over-indexing on Australia Post (1.58× the country average).
Demographically, the Foxtel audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Foxtel fan in Australia is balanced, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Australia Post.
The key figures that characterise the Foxtel profile in Australia.
48.8% are female, 51.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 43.9 |
| Estimated audience size | 4,167,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Foxtel audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 80.5% |
| India | 8.6% |
| United States | 3.1% |
The strongest cross-interests of the Foxtel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Box Office Mojo | Movies & TV | 5.02× | ||
| 02 | Fox Sports | Movies & TV | 3.57× | ||
| 03 | Lena Headey | Movies & TV | 3.33× | ||
| 04 | Olivia Colman | Movies & TV | 2.69× | ||
| 05 | Roku | Movies & TV | 2.57× | ||
| 06 | Liam Neeson | Movies & TV | 2.40× | ||
| 07 | Nathan Fillion | Movies & TV | 2.30× | ||
| 08 | Bored Panda | Internet & Social Media | 2.01× | ||
| 09 | Jason Bateman | Movies & TV | 2.00× | ||
| 10 | Telstra | Technology & Electronics | 1.90× | ||
| 11 | Richard Marx | Music & Radio | 1.83× | ||
| 12 | Real property | Home & Garden | 1.80× | ||
| 13 | ESPN | Movies & TV | 1.76× | ||
| 14 | Pay television | Movies & TV | 1.75× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.66× | ||
| 16 | Blanket | Home & Garden | 1.63× | ||
| 17 | Australia Post | Business & Career | 1.58× | ||
| 18 | Ladbrokes | Games | 1.54× | ||
| 19 | Apple TV | Movies & TV | 1.53× | ||
| 20 | Cricket Australia | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.15× | |
| Community Orientation | OPEN | 1.08× | |
| Need for Security | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Travelling | THRILL | 0.76× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Foxtel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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