Rascasse Audience Intelligence

Paddington (film) Viewer Demographics in United Kingdom

Paddington (film) has an estimated audience of 6.6M people in United Kingdom.

#13among movies & series in United Kingdom
#64in Movies & TV

The average Paddington (film) fan in United Kingdom is 47.5 years old, more female, and lives primarily in South East.

Most fans live in South East, South West, East of England.

Top affinities include Night at the Museum, Megamind, Dr. Seuss, with strongest over-indexing on Night at the Museum (31.62× the country average).

Demographically, the Paddington (film) audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

The typical Paddington (film) fan in United Kingdom is more female, around 47.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Night at the Museum.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.6M
in United Kingdom
Gender
67.9%♀
32.1% male
Age
47.5
average years
Country rank
#976
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Paddington (film) viewers

67.9% are female, 32.1% are male, average age 47.5.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Paddington (film) audience in United Kingdom
MetricValue
Female67.9%
Male32.1%
Average age47.5
Estimated audience size6.6M
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Paddington (film) audience in United Kingdom
Age bracketShare%
16-243%
25-3415%
35-4421%
45-5423%
55+38%
Fig. 04

Worldwide distribution

46.4%

of the worldwide Paddington (film) audience comes from United Kingdom.

Worldwide audience distribution share by country for Paddington (film)
CountryShare
United Kingdom46.4%
United States8.5%
Australia8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Paddington (film) fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South East~2M1.89×
02Wales~400K1.45×
03South West~800K1.35×
04East of England~700K1.10×
05West Midlands~600K0.99×
06Yorkshire and the Humber~500K0.93×
07Scotland~500K0.85×
08North East~200K0.75×
09Northern Ireland~100K0.70×
10East Midlands~300K0.63×
11North West~300K0.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Paddington (film) audience vs. the country average
#·InterestCategoryAffinity×
01Night at the MuseumMovies & TV31.62×
02MegamindMovies & TV13.89×
03Dr. SeussLiterature12.27×
04JumanjiMovies & TV10.22×
05Mads MikkelsenMovies & TV9.18×
06Shazam (service)Music & Radio9.11×
07TeletubbiesKids & Family8.76×
08My Little PonyKids & Family8.75×
09Alvin and the ChipmunksMusic & Radio8.08×
10The GooniesMovies & TV7.58×
11Toy Story (franchise)Movies & TV6.02×
12Alexandra DaddarioMovies & TV4.28×
13Margot RobbieMovies & TV4.12×
14BeetlejuiceMovies & TV3.69×
15WikipediaInternet & Social Media3.01×
16LegoKids & Family2.44×
17Breaking newsMovies & TV2.02×
18Harry PotterMovies & TV2.01×
19Peppa PigKids & Family1.88×
20Britney SpearsMusic & Radio1.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Paddington (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Paddington (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Early Adopter MentalityPOWER1.22×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Paddington (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Paddington (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/paddington-film-224863” · Methodology