A data profile of the people who buy, follow and care about Romance novels in Poland — modelled from more than twelve digital signal sources. Romance novels has an estimated audience of 1,925,284 people in Poland.
Romance novels has an estimated audience of 1,925,284 people in Poland. 73.7% are female, 26.3% are male, average age 42.8. Top brand affinities: Country music, Mystery fiction, Wirtualna Polska, Thriller movies, Fiction books.
Top brand affinities include Country music, Mystery fiction, Wirtualna Polska, with strongest over-indexing on Country music (3.49× the country average).
Demographically, the Romance novels audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Romance novels fan in Poland is more female, around 42.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Country music.
The key figures that characterise the Romance novels profile in Poland.
73.7% are female, 26.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 42.8 |
| Estimated audience size | 1,925,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Romance novels audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Romance novels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mystery fiction | Literature | 5.02× | ||
| 02 | Bollywood movies | Movies & TV | 4.97× | ||
| 03 | Fiction books | Literature | 3.50× | ||
| 04 | Country music | Music & Radio | 3.49× | ||
| 05 | Thriller movies | Movies & TV | 3.11× | ||
| 06 | Documentary movies | Movies & TV | 3.04× | ||
| 07 | Dance music | Music & Radio | 2.63× | ||
| 08 | Wirtualna Polska | News | 2.24× | ||
| 09 | Discount stores | Shopping | 2.14× | ||
| 10 | Handbags | Fashion & Accessoires | 2.12× | ||
| 11 | Comedy movies | Movies & TV | 2.01× | ||
| 12 | Magazines | Literature | 2.01× | ||
| 13 | Pepco | Fashion & Accessoires | 1.98× | ||
| 14 | Coupons | Shopping | 1.98× | ||
| 15 | Dresses | Fashion & Accessoires | 1.97× | ||
| 16 | Rock music | Music & Radio | 1.90× | ||
| 17 | Onet.pl | News | 1.83× | ||
| 18 | Hair products | Beauty & Wellness | 1.82× | ||
| 19 | IKEA | Home & Garden | 1.81× | ||
| 20 | Shoes | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.90× | |
| Need for Security | CONSERVATISM | 1.78× | |
| Early Adopter Mentality | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.54× | |
| Travelling | THRILL | 0.63× | |
| Design Affinity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Romance novels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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