A data profile of the people who buy, follow and care about Dance music in Poland — modelled from more than twelve digital signal sources. Dance music has an estimated audience of 3,272,754 people in Poland.
Dance music has an estimated audience of 3,272,754 people in Poland. 56.6% are female, 43.4% are male, average age 36.2. Top brand affinities: Super Express, Plus-size clothing, Cholesterol, Bonprix, Vendor.
Top brand affinities include Super Express, Plus-size clothing, Cholesterol, with strongest over-indexing on Super Express (1.59× the country average).
Demographically, the Dance music audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical Dance music fan in Poland is more female, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Super Express.
The key figures that characterise the Dance music profile in Poland.
56.6% are female, 43.4% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 36.2 |
| Estimated audience size | 3,272,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Dance music audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Dance music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BrzydUla | Movies & TV | 1.82× | ||
| 02 | Zorro | Literature | 1.66× | ||
| 03 | Merengue music | Music & Radio | 1.63× | ||
| 04 | Plus-size clothing | Fashion & Accessoires | 1.60× | ||
| 05 | Anna Jantar | Music & Radio | 1.60× | ||
| 06 | Winiary (company) | Food & Beverages | 1.60× | ||
| 07 | Super Express | News | 1.59× | ||
| 08 | Rosary | Politics & Society | 1.59× | ||
| 09 | Jammu and Kashmir | Travel & Leisure | 1.59× | ||
| 10 | Cholesterol | Food & Beverages | 1.58× | ||
| 11 | Bonprix | Shopping | 1.58× | ||
| 12 | Vendor | Business & Career | 1.57× | ||
| 13 | Medjugorje | Travel & Leisure | 1.54× | ||
| 14 | Radio Maryja | Music & Radio | 1.53× | ||
| 15 | Nocowanie.pl | Travel & Leisure | 1.53× | ||
| 16 | Supernaturals | Health | 1.52× | ||
| 17 | DEON.pl | News | 1.52× | ||
| 18 | Rhythmic gymnastics | Sports | 1.52× | ||
| 19 | Greeting | Kids & Family | 1.50× | ||
| 20 | Najwyższy Czas! | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.13× | |
| Individualism | JOY | 1.09× | |
| Need for Security | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Healthy Lifestyle | BALANCE | 0.57× | |
| Early Adopter Mentality | POWER | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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