A data profile of the people who buy, follow and care about Dance music in Colombia — modelled from more than twelve digital signal sources. Dance music has an estimated audience of 2,469,033 people in Colombia.
Dance music has an estimated audience of 2,469,033 people in Colombia. 53.0% are female, 47.0% are male, average age 33.8. Top brand affinities: Ravenna, Dance-pop, Satellite Internet access, Incentive, Legion of Super-Heroes.
Top brand affinities include Ravenna, Dance-pop, Satellite Internet access, with strongest over-indexing on Ravenna (1.52× the country average).
Demographically, the Dance music audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Dance music fan in Colombia is balanced, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Ravenna.
The key figures that characterise the Dance music profile in Colombia.
53.0% are female, 47.0% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 33.8 |
| Estimated audience size | 2,469,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Dance music audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Dance music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Legion of Super-Heroes | Literature | 3.56× | ||
| 02 | Now That's What I Call Music! | Brand | 3.20× | ||
| 03 | Satellite Internet access | Technology & Electronics | 1.86× | ||
| 04 | Young professional | Business & Career | 1.67× | ||
| 05 | Nowness | Movies & TV | 1.66× | ||
| 06 | Naked and Afraid | Movies & TV | 1.62× | ||
| 07 | Juan Carlos Henao | Sports | 1.59× | ||
| 08 | Survivalism | Politics & Society | 1.58× | ||
| 09 | KALIM | Music & Radio | 1.58× | ||
| 10 | Symba | Music & Radio | 1.58× | ||
| 11 | Luciano (singer) | Music & Radio | 1.58× | ||
| 12 | Jazeek | Music & Radio | 1.58× | ||
| 13 | Arafat Abou-Chaker | Politics & Society | 1.58× | ||
| 14 | Dance-pop | Music & Radio | 1.57× | ||
| 15 | Big News | Movies & TV | 1.56× | ||
| 16 | Live Show | Movies & TV | 1.56× | ||
| 17 | Rioverde, San Luis Potosí | Travel & Leisure | 1.53× | ||
| 18 | Ravenna | Travel & Leisure | 1.52× | ||
| 19 | Incentive | Business & Career | 1.51× | ||
| 20 | Tax break | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.06× | |
| Indulgence | JOY | 0.95× | |
| Risk Appetite | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.58× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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