A data profile of the people who buy, follow and care about Dance music in Australia — modelled from more than twelve digital signal sources. Dance music has an estimated audience of 2,609,021 people in Australia.
The average Dance music fan in Australia is 38.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Livemusic, Electroacoustic music, House music, with strongest over-indexing on Livemusic (1.56× the country average).
Demographically, the Dance music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Dance music fan in Australia is balanced, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Livemusic.
The key figures that characterise the Dance music profile in Australia.
52.9% are female, 47.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.8 |
| Estimated audience size | 2,609,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Dance music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.0% |
| China | 5.3% |
Where the Dance music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~200K | 1.05× | |
| 02 | Western Australia | ~300K | 1.04× | |
| 03 | Northern Territory | ~30K | 1.03× | |
| 04 | Queensland | ~600K | 1.02× | |
| 05 | New South Wales | ~900K | 0.98× | |
| 06 | Tasmania | ~50K | 0.97× | |
| 07 | Australian Capital Territory | ~50K | 0.96× | |
| 08 | Victoria | ~700K | 0.92× |
The strongest cross-interests of the Dance music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electroacoustic music | Music & Radio | 3.02× | ||
| 02 | Deep house | Music & Radio | 3.00× | ||
| 03 | Intelligent dance music | Music & Radio | 2.98× | ||
| 04 | Turntablism | Music & Radio | 2.85× | ||
| 05 | Tech house | Music & Radio | 2.64× | ||
| 06 | Ultra Music Festival | Music & Radio | 2.33× | ||
| 07 | Detroit techno | Music & Radio | 2.29× | ||
| 08 | RAC | Music & Radio | 2.03× | ||
| 09 | Trance music | Music & Radio | 2.00× | ||
| 10 | Electronica | Music & Radio | 1.64× | ||
| 11 | Electro (music) | Music & Radio | 1.59× | ||
| 12 | Disc jockey | Music & Radio | 1.58× | ||
| 13 | Livemusic | Music & Radio | 1.56× | ||
| 14 | New-age music | Music & Radio | 1.56× | ||
| 15 | Disco | Music & Radio | 1.55× | ||
| 16 | Electronic dance music | Music & Radio | 1.54× | ||
| 17 | House music | Music & Radio | 1.53× | ||
| 18 | Savers | Shopping | 1.53× | ||
| 19 | Rave | Music & Radio | 1.52× | ||
| 20 | Vietnam | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.15× | |
| Mindfulness | BALANCE | 1.12× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.90× | |
| Design Affinity | PREMIUM | 0.91× | |
| DIY Mentality | THRILL | 0.95× |
Dance music has an estimated audience of 2,609,021 people in Australia, concentrated in New South Wales and Victoria.
52.9% of Dance music fans are female, 47.1% are male, with an average age of 38.8 years.
Dance music fans show strongest brand affinity for Livemusic (1.56×), Electroacoustic music (3.02×), and House music (1.53×) over the country average.
Dance music fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dance music itself, the audience over-indexes on Electroacoustic music (3.02×), House music (1.53×), Electro (music) (1.59×), and Deep house (3×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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