A data profile of the people who buy, follow and care about Dance music in Indonesia — modelled from more than twelve digital signal sources. Dance music has an estimated audience of 3,502,033 people in Indonesia.
The average Dance music fan in Indonesia is 33.9 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Non-fiction books, Casino games, Casino, with strongest over-indexing on Non-fiction books (2.16× the country average).
Demographically, the Dance music audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Dance music fan in Indonesia is balanced, around 33.9 years old, with strong Risk Appetite tendencies and a notable affinity for Non-fiction books.
The key figures that characterise the Dance music profile in Indonesia.
48.9% are female, 51.1% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 33.9 |
| Estimated audience size | 3,502,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Dance music audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.0% |
| China | 5.3% |
Where the Dance music audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jambi | ~40K | 1.07× | |
| 02 | North Sulawesi | ~40K | 1.06× | |
| 03 | Gorontalo (disambiguation)(2) | ~20K | 1.05× | |
| 04 | Aceh | ~50K | 1.04× | |
| 05 | East Nusa Tenggara | ~40K | 1.03× | |
| 06 | Central Kalimantan | ~30K | 1.03× | |
| 07 | West Kalimantan | ~50K | 1.02× | |
| 08 | Riau Islands | ~40K | 1.02× | |
| 09 | North Kalimantan | ~10K | 1.02× | |
| 10 | Papua (province) | ~20K | 1.01× | |
| 11 | Bangka-Belitung Islands | ~20K | 1.01× | |
| 12 | Maluku | ~20K | 1.01× | |
| 13 | North Maluku | ~10K | 1.01× | |
| 14 | Central Sulawesi | ~30K | 1.00× | |
| 15 | Bengkulu | ~30K | 1.00× | |
| 16 | Southeast Sulawesi | ~30K | 1.00× | |
| 17 | West Sulawesi | ~10K | 1.00× | |
| 18 | West Papua | ~10K | 1.00× | |
| 19 | Lampung | ~70K | 0.99× | |
| 20 | West Sumatra | ~60K | 0.99× | |
| 21 | South Kalimantan | ~40K | 0.99× | |
| 22 | West Nusa Tenggara | ~40K | 0.99× | |
| 23 | South Sumatra | ~80K | 0.98× | |
| 24 | Riau | ~80K | 0.98× | |
| 25 | East Kalimantan | ~60K | 0.98× | |
| 26 | Bali | ~70K | 0.97× | |
| 27 | South Sulawesi | ~100K | 0.96× | |
| 28 | Special Region of Yogyakarta | ~60K | 0.96× | |
| 29 | North Sumatra | ~200K | 0.94× | |
| 30 | Banten | ~100K | 0.93× | |
| 31 | Central Java | ~300K | 0.90× | |
| 32 | East Java | ~300K | 0.88× | |
| 33 | Jakarta | ~200K | 0.87× | |
| 34 | West Java | ~500K | 0.84× |
The strongest cross-interests of the Dance music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ragga | Music & Radio | 2.28× | ||
| 02 | Roots reggae | Music & Radio | 2.17× | ||
| 03 | Non-fiction books | Literature | 2.16× | ||
| 04 | Reggae genres | Music & Radio | 2.14× | ||
| 05 | ikon | Music & Radio | 2.08× | ||
| 06 | Browser games | Games | 2.06× | ||
| 07 | Tabletop game | Games | 2.04× | ||
| 08 | Hymn | Music & Radio | 2.01× | ||
| 09 | Word games | Games | 1.96× | ||
| 10 | Casino games | Games | 1.95× | ||
| 11 | Vehicle simulation game | Games | 1.90× | ||
| 12 | Western swing | Music & Radio | 1.89× | ||
| 13 | Detective fiction | Literature | 1.81× | ||
| 14 | Pizza delivery | Food & Beverages | 1.76× | ||
| 15 | Speculative fiction | Literature | 1.70× | ||
| 16 | Casino | Games | 1.64× | ||
| 17 | Strategy games | Games | 1.61× | ||
| 18 | Sia | Music & Radio | 1.57× | ||
| 19 | Board games | Games | 1.54× | ||
| 20 | Dancehalls | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.07× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Design Affinity | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.66× | |
| Social Media Usage | JOY | 0.72× |
Dance music has an estimated audience of 3,502,033 people in Indonesia, concentrated in West Java and East Java.
48.9% of Dance music fans are female, 51.1% are male, with an average age of 33.9 years.
Dance music fans show strongest brand affinity for Non-fiction books (2.16×), Casino games (1.95×), and Casino (1.64×) over the country average.
Dance music fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dance music itself, the audience over-indexes on Casino games (1.95×), Casino (1.64×), Browser games (2.06×), and Board games (1.54×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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