A data profile of the people who buy, follow and care about Strategy games in Indonesia — modelled from more than twelve digital signal sources. Strategy games has an estimated audience of 2,567,252 people in Indonesia.
The average Strategy games fan in Indonesia is 35.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Casino games, Non-fiction books, Casino, with strongest over-indexing on Casino games (4.06× the country average).
Demographically, the Strategy games audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Strategy games fan in Indonesia is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Casino games.
The key figures that characterise the Strategy games profile in Indonesia.
33.4% are female, 66.6% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 35.1 |
| Estimated audience size | 2,567,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Strategy games audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.1% |
| China | 8.0% |
| India | 6.2% |
Where the Strategy games audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Papua (province) | ~20K | 1.11× | |
| 02 | North Kalimantan | ~9K | 1.09× | |
| 03 | Bangka-Belitung Islands | ~10K | 1.07× | |
| 04 | West Papua | ~8K | 1.06× | |
| 05 | Gorontalo (disambiguation)(2) | ~10K | 1.04× | |
| 06 | North Sulawesi | ~30K | 1.03× | |
| 07 | Central Kalimantan | ~20K | 1.02× | |
| 08 | Southeast Sulawesi | ~20K | 1.02× | |
| 09 | North Maluku | ~9K | 1.02× | |
| 10 | Bengkulu | ~20K | 1.01× | |
| 11 | Maluku | ~10K | 1.01× | |
| 12 | Jakarta | ~200K | 1.00× | |
| 13 | Jambi | ~30K | 1.00× | |
| 14 | Riau Islands | ~30K | 1.00× | |
| 15 | Central Sulawesi | ~20K | 1.00× | |
| 16 | West Sulawesi | ~10K | 1.00× | |
| 17 | East Nusa Tenggara | ~30K | 0.99× | |
| 18 | West Nusa Tenggara | ~30K | 0.98× | |
| 19 | Banten | ~100K | 0.97× | |
| 20 | West Kalimantan | ~40K | 0.97× | |
| 21 | Aceh | ~30K | 0.97× | |
| 22 | South Kalimantan | ~30K | 0.97× | |
| 23 | West Sumatra | ~40K | 0.96× | |
| 24 | Lampung | ~50K | 0.95× | |
| 25 | Special Region of Yogyakarta | ~40K | 0.95× | |
| 26 | East Kalimantan | ~40K | 0.95× | |
| 27 | South Sumatra | ~60K | 0.94× | |
| 28 | Riau | ~60K | 0.94× | |
| 29 | South Sulawesi | ~70K | 0.93× | |
| 30 | Bali | ~50K | 0.93× | |
| 31 | North Sumatra | ~100K | 0.90× | |
| 32 | East Java | ~200K | 0.80× | |
| 33 | Central Java | ~200K | 0.80× | |
| 34 | West Java | ~300K | 0.76× |
The strongest cross-interests of the Strategy games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabletop game | Games | 4.34× | ||
| 02 | Browser games | Games | 4.28× | ||
| 03 | Non-fiction books | Literature | 4.10× | ||
| 04 | Casino games | Games | 4.06× | ||
| 05 | Mobile gambling | Games | 3.93× | ||
| 06 | Word games | Games | 3.80× | ||
| 07 | Board games | Games | 3.22× | ||
| 08 | Casino | Games | 3.07× | ||
| 09 | Detective fiction | Literature | 2.97× | ||
| 10 | Real-time strategy | Games | 2.87× | ||
| 11 | Simulation games | Games | 2.86× | ||
| 12 | Poker | Games | 2.56× | ||
| 13 | Role-playing games | Games | 2.11× | ||
| 14 | Action games | Games | 2.10× | ||
| 15 | Massively multiplayer online games | Games | 2.09× | ||
| 16 | Card games | Games | 2.08× | ||
| 17 | Puzzle video games | Games | 1.96× | ||
| 18 | Online poker | Games | 1.95× | ||
| 19 | Novel | Literature | 1.81× | ||
| 20 | Mobile game | Games | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Need for Security | CONSERVATISM | 1.07× | |
| Early Adopter Mentality | POWER | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.60× | |
| Social Media Usage | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Strategy games has an estimated audience of 2,567,252 people in Indonesia, concentrated in West Java and East Java.
33.4% of Strategy games fans are female, 66.6% are male, with an average age of 35.1 years.
Strategy games fans show strongest brand affinity for Casino games (4.06×), Non-fiction books (4.1×), and Casino (3.07×) over the country average.
Strategy games fans in Indonesia are most concentrated in West Java (reach ~300K), East Java (reach ~200K), and Jakarta (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Strategy games itself, the audience over-indexes on Non-fiction books (4.1×), Casino (3.07×), Browser games (4.28×), and Board games (3.22×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Strategy games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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