Rascasse Audience Intelligence

Strategy games Audience in Indonesia

A data profile of the people who buy, follow and care about Strategy games in Indonesia — modelled from more than twelve digital signal sources. Strategy games has an estimated audience of 2,567,252 people in Indonesia.

#18among Gaming genre in Indonesia
#603among Topic in Indonesia
#28in Games

The average Strategy games fan in Indonesia is 35.1 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Top brand affinities include Casino games, Non-fiction books, Casino, with strongest over-indexing on Casino games (4.06× the country average).

Demographically, the Strategy games audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Strategy games fan in Indonesia is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Casino games.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Strategy games profile in Indonesia.

Audience size
2.6M
in Indonesia
Gender
33.4%
66.6% male
Age
35.1
average years
Country rank
#812
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strategy games fans

33.4% are female, 66.6% are male, average age 35.1.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Strategy games audience in Indonesia
MetricValue
Female33.4%
Male66.6%
Average age35.1
Estimated audience size2,567,252
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Strategy games audience in Indonesia
Age bracketShare%
16-1920%
20-2931%
30-3924%
40-4916%
50+9%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Strategy games audience comes from Indonesia.

Worldwide audience distribution share by country for Strategy games
CountryShare
United States14.1%
China8.0%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strategy games audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Strategy games fans by region: top regions in Indonesia
#RegionReachAffinity×
01Papua (province)~20K1.11×
02North Kalimantan~9K1.09×
03Bangka-Belitung Islands~10K1.07×
04West Papua~8K1.06×
05Gorontalo (disambiguation)(2)~10K1.04×
06North Sulawesi~30K1.03×
07Central Kalimantan~20K1.02×
08Southeast Sulawesi~20K1.02×
09North Maluku~9K1.02×
10Bengkulu~20K1.01×
11Maluku~10K1.01×
12Jakarta~200K1.00×
13Jambi~30K1.00×
14Riau Islands~30K1.00×
15Central Sulawesi~20K1.00×
16West Sulawesi~10K1.00×
17East Nusa Tenggara~30K0.99×
18West Nusa Tenggara~30K0.98×
19Banten~100K0.97×
20West Kalimantan~40K0.97×
21Aceh~30K0.97×
22South Kalimantan~30K0.97×
23West Sumatra~40K0.96×
24Lampung~50K0.95×
25Special Region of Yogyakarta~40K0.95×
26East Kalimantan~40K0.95×
27South Sumatra~60K0.94×
28Riau~60K0.94×
29South Sulawesi~70K0.93×
30Bali~50K0.93×
31North Sumatra~100K0.90×
32East Java~200K0.80×
33Central Java~200K0.80×
34West Java~300K0.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strategy games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strategy games audience
#·InterestCategoryAffinity×
01Tabletop gameGames4.34×
02Browser gamesGames4.28×
03Non-fiction booksLiterature4.10×
04Casino gamesGames4.06×
05Mobile gamblingGames3.93×
06Word gamesGames3.80×
07Board gamesGames3.22×
08CasinoGames3.07×
09Detective fictionLiterature2.97×
10Real-time strategyGames2.87×
11Simulation gamesGames2.86×
12PokerGames2.56×
13Role-playing gamesGames2.11×
14Action gamesGames2.10×
15Massively multiplayer online gamesGames2.09×
16Card gamesGames2.08×
17Puzzle video gamesGames1.96×
18Online pokerGames1.95×
19NovelLiterature1.81×
20Mobile gameGames1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strategy games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Strategy games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.16×
Need for SecurityCONSERVATISM1.07×
Early Adopter MentalityPOWER1.04×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Strategy games audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.60×
Social Media UsageJOY0.83×
Healthy LifestyleBALANCE0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Strategy games have in Indonesia?

Strategy games has an estimated audience of 2,567,252 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Strategy games fans?

33.4% of Strategy games fans are female, 66.6% are male, with an average age of 35.1 years.

03

Which brands do Strategy games fans like most?

Strategy games fans show strongest brand affinity for Casino games (4.06×), Non-fiction books (4.1×), and Casino (3.07×) over the country average.

04

Where do Strategy games fans live in Indonesia?

Strategy games fans in Indonesia are most concentrated in West Java (reach ~300K), East Java (reach ~200K), and Jakarta (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Strategy games fans also like?

Beyond Strategy games itself, the audience over-indexes on Non-fiction books (4.1×), Casino (3.07×), Browser games (4.28×), and Board games (3.22×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Strategy games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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