A data profile of the people who buy, follow and care about Puzzle video games in Indonesia — modelled from more than twelve digital signal sources. Puzzle video games has an estimated audience of 4,151,926 people in Indonesia.
The average Puzzle video games fan in Indonesia is 36.3 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Web fiction, Candy Crush Saga, Real-time strategy, with strongest over-indexing on Web fiction (1.86× the country average).
Demographically, the Puzzle video games audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Puzzle video games fan in Indonesia is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Puzzle video games profile in Indonesia.
43.4% are female, 56.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 36.3 |
| Estimated audience size | 4,151,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Puzzle video games audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 5.0% |
| Brazil | 4.7% |
Where the Puzzle video games audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maluku | ~20K | 1.09× | |
| 02 | East Nusa Tenggara | ~50K | 1.06× | |
| 03 | Papua (province) | ~30K | 1.03× | |
| 04 | North Kalimantan | ~10K | 1.03× | |
| 05 | North Sulawesi | ~50K | 1.02× | |
| 06 | Central Sulawesi | ~40K | 1.02× | |
| 07 | Central Kalimantan | ~30K | 1.02× | |
| 08 | Bengkulu | ~30K | 1.02× | |
| 09 | Gorontalo (disambiguation)(2) | ~20K | 1.02× | |
| 10 | Riau Islands | ~50K | 1.01× | |
| 11 | Southeast Sulawesi | ~30K | 1.01× | |
| 12 | Bangka-Belitung Islands | ~20K | 1.01× | |
| 13 | Aceh | ~60K | 1.00× | |
| 14 | South Kalimantan | ~50K | 1.00× | |
| 15 | West Nusa Tenggara | ~50K | 1.00× | |
| 16 | Jambi | ~50K | 1.00× | |
| 17 | West Sulawesi | ~20K | 1.00× | |
| 18 | North Maluku | ~10K | 1.00× | |
| 19 | West Papua | ~10K | 1.00× | |
| 20 | West Sumatra | ~70K | 0.99× | |
| 21 | East Kalimantan | ~70K | 0.99× | |
| 22 | Lampung | ~80K | 0.98× | |
| 23 | West Kalimantan | ~60K | 0.98× | |
| 24 | South Sumatra | ~100K | 0.97× | |
| 25 | Riau | ~100K | 0.97× | |
| 26 | Special Region of Yogyakarta | ~70K | 0.97× | |
| 27 | South Sulawesi | ~100K | 0.96× | |
| 28 | Bali | ~80K | 0.96× | |
| 29 | North Sumatra | ~200K | 0.94× | |
| 30 | Banten | ~200K | 0.93× | |
| 31 | Central Java | ~400K | 0.91× | |
| 32 | Jakarta | ~300K | 0.90× | |
| 33 | East Java | ~400K | 0.88× | |
| 34 | West Java | ~600K | 0.85× |
The strongest cross-interests of the Puzzle video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candy Crush Soda Saga | Games | 3.88× | ||
| 02 | Candy Crush Saga | Games | 2.92× | ||
| 03 | Tile-matching video game | Games | 2.55× | ||
| 04 | Deutsches Historisches Museum | Arts & Culture | 1.88× | ||
| 05 | Web fiction | Literature | 1.86× | ||
| 06 | Mahjong | Games | 1.85× | ||
| 07 | Aga Khan University | Business & Career | 1.76× | ||
| 08 | Yo-yo | Sports | 1.73× | ||
| 09 | du | Technology & Electronics | 1.72× | ||
| 10 | MK | Music & Radio | 1.70× | ||
| 11 | Real-time strategy | Games | 1.68× | ||
| 12 | Ana de Armas | Movies & TV | 1.65× | ||
| 13 | Film series | Movies & TV | 1.61× | ||
| 14 | Games played | Games | 1.60× | ||
| 15 | Barbar, Bahrain | Travel & Leisure | 1.59× | ||
| 16 | Sia | Music & Radio | 1.57× | ||
| 17 | HD Movies | Movies & TV | 1.57× | ||
| 18 | Wildebeest | Pets & Animals | 1.54× | ||
| 19 | Central Kalimantan | Travel & Leisure | 1.52× | ||
| 20 | Data compression | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.08× | |
| Design Affinity | PREMIUM | 0.68× | |
| Individualism | JOY | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.33× | |
| Healthy Lifestyle | BALANCE | 0.36× | |
| Patriotism | CONSERVATISM | 0.39× |
Puzzle video games has an estimated audience of 4,151,926 people in Indonesia, concentrated in West Java and East Java.
43.4% of Puzzle video games fans are female, 56.6% are male, with an average age of 36.3 years.
Puzzle video games fans show strongest brand affinity for Web fiction (1.86×), Candy Crush Saga (2.92×), and Real-time strategy (1.68×) over the country average.
Puzzle video games fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Puzzle video games itself, the audience over-indexes on Candy Crush Saga (2.92×), Real-time strategy (1.68×), Data compression (1.51×), and Sia (1.57×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Puzzle video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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