A data profile of the people who buy, follow and care about Puzzle video games in Australia — modelled from more than twelve digital signal sources. Puzzle video games has an estimated audience of 2,504,871 people in Australia.
The average Puzzle video games fan in Australia is 42.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Candy Crush Saga, Real-time strategy, Tile-matching video game, with strongest over-indexing on Candy Crush Saga (5.1× the country average).
Demographically, the Puzzle video games audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Puzzle video games fan in Australia is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Candy Crush Saga.
The key figures that characterise the Puzzle video games profile in Australia.
61.3% are female, 38.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 42.8 |
| Estimated audience size | 2,504,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Puzzle video games audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 5.0% |
| Brazil | 4.7% |
Where the Puzzle video games audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.28× | |
| 02 | Tasmania | ~60K | 1.03× | |
| 03 | Australian Capital Territory | ~50K | 1.01× | |
| 04 | South Australia | ~200K | 0.91× | |
| 05 | Western Australia | ~300K | 0.88× | |
| 06 | Queensland | ~500K | 0.82× | |
| 07 | Victoria | ~600K | 0.76× | |
| 08 | New South Wales | ~700K | 0.73× |
The strongest cross-interests of the Puzzle video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tile-matching video game | Games | 6.16× | ||
| 02 | Candy Crush Saga | Games | 5.10× | ||
| 03 | Mahjong | Games | 3.97× | ||
| 04 | Real-time strategy | Games | 2.95× | ||
| 05 | Word games | Games | 2.14× | ||
| 06 | Action games | Games | 2.12× | ||
| 07 | Casino games | Games | 2.11× | ||
| 08 | Sarah, Duchess of York | Literature | 1.97× | ||
| 09 | Solitaire | Games | 1.96× | ||
| 10 | Strategy games | Games | 1.95× | ||
| 11 | Slot machine | Games | 1.83× | ||
| 12 | Quiz | Games | 1.77× | ||
| 13 | Retirement community | Kids & Family | 1.71× | ||
| 14 | Mobile game | Games | 1.61× | ||
| 15 | Carnival Cruises | Travel & Leisure | 1.61× | ||
| 16 | Board games | Games | 1.55× | ||
| 17 | The Reject Shop | Shopping | 1.53× | ||
| 18 | The Rookie | Movies & TV | 1.52× | ||
| 19 | Home Interior Design | Home & Garden | 1.51× | ||
| 20 | Card games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.15× | |
| Family Orientation | CONSERVATISM | 1.13× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.64× | |
| Risk Appetite | THRILL | 0.72× |
Puzzle video games has an estimated audience of 2,504,871 people in Australia, concentrated in New South Wales and Victoria.
61.3% of Puzzle video games fans are female, 38.7% are male, with an average age of 42.8 years.
Puzzle video games fans show strongest brand affinity for Candy Crush Saga (5.1×), Real-time strategy (2.95×), and Tile-matching video game (6.16×) over the country average.
Puzzle video games fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Puzzle video games itself, the audience over-indexes on Real-time strategy (2.95×), Tile-matching video game (6.16×), Mobile game (1.61×), and Action games (2.12×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Puzzle video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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