A data profile of the people who buy, follow and care about Poker in Indonesia — modelled from more than twelve digital signal sources. Poker has an estimated audience of 2,852,515 people in Indonesia.
The average Poker fan in Indonesia is 32.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, Central Java.
Top brand affinities include Alexis (singer), Blackjack, Persib Bandung, with strongest over-indexing on Alexis (singer) (2.27× the country average).
Demographically, the Poker audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Poker fan in Indonesia is more male, around 32.8 years old, with strong Risk Appetite tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Poker profile in Indonesia.
23.8% are female, 76.2% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 32.8 |
| Estimated audience size | 2,852,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Poker audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 13.1% |
| India | 12.3% |
| United States | 11.8% |
Where the Poker audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Kalimantan | ~70K | 1.79× | |
| 02 | Central Kalimantan | ~30K | 1.45× | |
| 03 | South Sumatra | ~100K | 1.44× | |
| 04 | Jakarta | ~300K | 1.27× | |
| 05 | Jambi | ~40K | 1.18× | |
| 06 | Banten | ~100K | 1.15× | |
| 07 | West Kalimantan | ~50K | 1.13× | |
| 08 | East Kalimantan | ~50K | 1.12× | |
| 09 | Lampung | ~60K | 1.11× | |
| 10 | North Sulawesi | ~30K | 1.11× | |
| 11 | West Java | ~500K | 1.07× | |
| 12 | Riau Islands | ~30K | 1.06× | |
| 13 | Papua (province) | ~20K | 1.05× | |
| 14 | Bali | ~60K | 1.03× | |
| 15 | Bangka-Belitung Islands | ~10K | 1.03× | |
| 16 | Central Java | ~300K | 1.02× | |
| 17 | Riau | ~70K | 1.02× | |
| 18 | Special Region of Yogyakarta | ~50K | 1.00× | |
| 19 | Bengkulu | ~20K | 0.98× | |
| 20 | North Sumatra | ~100K | 0.94× | |
| 21 | North Kalimantan | ~8K | 0.94× | |
| 22 | South Sulawesi | ~80K | 0.92× | |
| 23 | West Nusa Tenggara | ~30K | 0.90× | |
| 24 | Central Sulawesi | ~20K | 0.90× | |
| 25 | West Papua | ~8K | 0.90× | |
| 26 | Gorontalo (disambiguation)(2) | ~10K | 0.89× | |
| 27 | Southeast Sulawesi | ~20K | 0.88× | |
| 28 | Maluku | ~10K | 0.86× | |
| 29 | North Maluku | ~9K | 0.86× | |
| 30 | East Java | ~300K | 0.84× | |
| 31 | West Sumatra | ~40K | 0.84× | |
| 32 | West Sulawesi | ~10K | 0.84× | |
| 33 | Aceh | ~30K | 0.75× | |
| 34 | East Nusa Tenggara | ~20K | 0.68× |
The strongest cross-interests of the Poker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blackjack | Games | 4.81× | ||
| 02 | Slotomania - Slot Machines | Games | 3.57× | ||
| 03 | Slot machine | Games | 2.86× | ||
| 04 | Casino games | Games | 2.82× | ||
| 05 | Casino | Games | 2.72× | ||
| 06 | Non-fiction books | Literature | 2.71× | ||
| 07 | Browser games | Games | 2.69× | ||
| 08 | Roulette | Games | 2.68× | ||
| 09 | Creative Commons | Technology & Electronics | 2.42× | ||
| 10 | Detective fiction | Literature | 2.39× | ||
| 11 | Alexis (singer) | Music & Radio | 2.27× | ||
| 12 | Card games | Games | 2.19× | ||
| 13 | Online gambling | Games | 2.08× | ||
| 14 | Online poker | Games | 2.02× | ||
| 15 | Liga Champions | Sports | 1.80× | ||
| 16 | Gambling | Games | 1.63× | ||
| 17 | Digital television | Movies & TV | 1.62× | ||
| 18 | Persib Bandung | Sports | 1.56× | ||
| 19 | Play (activity) | Travel & Leisure | 1.55× | ||
| 20 | TIMNAS INDONESIA | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.38× | |
| Design Affinity | PREMIUM | 1.03× | |
| Social Media Usage | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.32× | |
| Healthy Lifestyle | BALANCE | 0.44× | |
| Individualism | JOY | 0.56× |
Poker has an estimated audience of 2,852,515 people in Indonesia, concentrated in West Java and Jakarta.
23.8% of Poker fans are female, 76.2% are male, with an average age of 32.8 years.
Poker fans show strongest brand affinity for Alexis (singer) (2.27×), Blackjack (4.81×), and Persib Bandung (1.56×) over the country average.
Poker fans in Indonesia are most concentrated in West Java (reach ~500K), Jakarta (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Poker itself, the audience over-indexes on Blackjack (4.81×), Persib Bandung (1.56×), Slot machine (2.86×), and Casino games (2.82×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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