Rascasse Audience Intelligence

Play (activity) Audience in Indonesia

A data profile of the people who buy, follow and care about Play (activity) in Indonesia — modelled from more than twelve digital signal sources. Play (activity) has an estimated audience of 4,843,809 people in Indonesia.

#256among Topic in Indonesia
#30in Travel & Leisure

Play (activity) has an estimated audience of 4,843,809 people in Indonesia. Top brand affinities: Telegram, High-definition television, Online chat, Roblox, Casino games.

Top brand affinities include Telegram, High-definition television, Online chat, with strongest over-indexing on Telegram (1.7× the country average).

The typical Play (activity) fan in Indonesia shows strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Play (activity) profile in Indonesia.

Audience size
4.8M
in Indonesia
Country rank
#345
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Play (activity) fans

Fig. 02

Gender split

Demographic split for Play (activity) audience in Indonesia
MetricValue
Estimated audience size4,843,809
Fig. 04

Worldwide distribution

2.6%

of the worldwide Play (activity) audience comes from Indonesia.

Worldwide audience distribution share by country for Play (activity)
CountryShare
United States21.6%
India7.9%
United Kingdom4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Play (activity) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Play (activity) audience
#·InterestCategoryAffinity×
01Portugal national football teamSports2.70×
02Tom CruiseMovies & TV2.01×
03Rugby unionSports1.99×
04Casual gameGames1.95×
05Online chatTechnology & Electronics1.87×
06Self-employmentBusiness & Career1.79×
07LotteryGames1.75×
08TelegramInternet & Social Media1.70×
09Digital artArts & Culture1.64×
10LinuxTechnology & Electronics1.59×
11High-definition televisionTechnology & Electronics1.57×
12Board gamesGames1.56×
13PokerGames1.55×
14BaccaratGames1.55×
15RobloxGames1.54×
16Strategy gamesGames1.54×
17Casino gamesGames1.53×
18NASDAQBusiness & Career1.52×
19InnovationBusiness & Career1.51×
20Energy drinksFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Play (activity) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Play (activity) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.31×
Risk AppetiteTHRILL1.19×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Play (activity) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.57×
Design AffinityPREMIUM0.73×
CreativityOPEN0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Indonesia

See Play (activity) audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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