A data profile of the people who buy, follow and care about Play (activity) in Denmark — modelled from more than twelve digital signal sources. Play (activity) has an estimated audience of 765,923 people in Denmark.
Play (activity) has an estimated audience of 765,923 people in Denmark. Top brand affinities: Toys, IHF World Men's Handball Championship, Kindergarten, ILVA, Zizzi.
Top brand affinities include Toys, IHF World Men's Handball Championship, Kindergarten, with strongest over-indexing on Toys (1.75× the country average).
The typical Play (activity) fan in Denmark shows strong Extroversion tendencies and a notable affinity for Toys.
The key figures that characterise the Play (activity) profile in Denmark.
| Metric | Value |
|---|---|
| Estimated audience size | 765,923 |
of the worldwide Play (activity) audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 7.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Play (activity) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PAW Patrol | Movies & TV | 2.73× | ||
| 02 | Baby food | Kids & Family | 2.03× | ||
| 03 | Playground | Kids & Family | 1.90× | ||
| 04 | Zizzi | Food & Beverages | 1.81× | ||
| 05 | Kindergarten | Kids & Family | 1.78× | ||
| 06 | Interflora | Shopping | 1.76× | ||
| 07 | Toys | Games | 1.75× | ||
| 08 | Intersport | Shopping | 1.71× | ||
| 09 | Circus | Kids & Family | 1.71× | ||
| 10 | Mother's Day | Kids & Family | 1.68× | ||
| 11 | Stockholm | Travel & Leisure | 1.65× | ||
| 12 | IHF World Men's Handball Championship | Sports | 1.64× | ||
| 13 | Leggings | Fashion & Accessoires | 1.60× | ||
| 14 | First-person shooter games | Games | 1.58× | ||
| 15 | Grocery store | Food & Beverages | 1.55× | ||
| 16 | Science fiction movies | Movies & TV | 1.55× | ||
| 17 | Linux | Technology & Electronics | 1.54× | ||
| 18 | ILVA | Home & Garden | 1.52× | ||
| 19 | Ravelry | Internet & Social Media | 1.52× | ||
| 20 | Legoland | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Community Orientation | OPEN | 1.29× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Sustainability | BALANCE | 0.88× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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