Rascasse Audience Intelligence

Play (activity) Audience in Brazil

A data profile of the people who buy, follow and care about Play (activity) in Brazil — modelled from more than twelve digital signal sources. Play (activity) has an estimated audience of 3,742,857 people in Brazil.

#1205among Topic in Brazil#137in Travel & Leisure

Play (activity) has an estimated audience of 3,742,857 people in Brazil. Top brand affinities: Instagram, Rock music, Toys, Pop music, Dafiti.

Top brand affinities include Instagram, Rock music, Toys, with strongest over-indexing on Instagram (1.55× the country average).

The typical Play (activity) fan in Brazil shows strong Individualism tendencies and a notable affinity for Instagram.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Play (activity) profile in Brazil.

Audience size
3.7M
in Brazil
Country rank
#1829
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Play (activity) fans

Fig. 02

Gender split

Demographic split for Play (activity) audience in Brazil
MetricValue
Estimated audience size3,742,857
Fig. 04

Worldwide distribution

2.0%

of the worldwide Play (activity) audience comes from Brazil.

Worldwide audience distribution share by country for Play (activity)
CountryShare
United States21.6%
India7.9%
United Kingdom4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Play (activity) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Play (activity) audience
#·InterestCategoryAffinity×
01QuiltingHome & Garden2.72×
02Rayo VallecanoTravel & Leisure2.60×
03Casino gamesGames2.49×
04PlaygroundKids & Family2.21×
05DafitiFashion & Accessoires2.11×
06LegoKids & Family1.95×
07SubmarinoShopping1.94×
08ToysGames1.90×
09Strategy gamesGames1.86×
10Galinha PintadinhaMovies & TV1.81×
11Coritiba Foot Ball ClubSports1.76×
12LodgingTravel & Leisure1.75×
13MSNNews1.72×
14CentauroCars & Mobility1.66×
15Rock musicMusic & Radio1.63×
16Hip hop musicMusic & Radio1.63×
17Pop musicMusic & Radio1.58×
18InstagramInternet & Social Media1.55×
19Beleza na WebShopping1.54×
20Brad PittMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Play (activity) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Play (activity) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.39×
Family OrientationCONSERVATISM1.25×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Play (activity) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
MindfulnessBALANCE0.73×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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