Play (activity) Audience in Canada
Play (activity) has an estimated audience of 4,223,809 people in Canada. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Playground, Reitmans, Board games, Lego, Bath and Bodyworks.
Play (activity) fans in Canada are concentrated in Ontario, with strong brand affinity for Playground. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Playground, Reitmans, Board games, with strongest over-indexing on Playground (2.66× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Play (activity) fans
| Metric | Value |
|---|---|
| Estimated audience size | 4,223,809 |
Audience persona
The typical Play (activity) fan in Canada shows strong Family Orientation tendencies and a notable affinity for Playground.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,248,695 | 1.27× |
| British Columbia | 821,887 | 1.3× |
| Quebec | 723,779 | 0.72× |
| Alberta | 626,940 | 1.2× |
| Manitoba | 215,431 | 1.36× |
| Saskatchewan | 146,324 | 1.09× |
| Nova Scotia | 105,042 | 0.83× |
| New Brunswick | 92,904 | 0.95× |
| Newfoundland and Labrador | 48,115 | 0.75× |
| Prince Edward Island | 14,014 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Playground | 2.66× | Kids & Family |
| Reitmans | 1.6× | Fashion & Accessoires |
| Board games | 1.65× | Games |
| Lego | 1.6× | Kids & Family |
| Bath and Bodyworks | 1.68× | Shopping |
| Tabloid (newspaper format) | 1.59× | Literature |
| Strategy games | 1.6× | Games |
| Blanket | 1.62× | Home & Garden |
| EB Games | 1.8× | Games |
| The Shoe Company | 1.68× | Shopping |
| Non-alcoholic beverage | 1.55× | Food & Beverages |
| Quilting | 1.9× | Home & Garden |
| Bored Panda | 1.54× | Internet & Social Media |
| Sports betting | 1.55× | Games |
| John Travolta | 1.75× | Movies & TV |
| Magic: The Gathering | 1.68× | Games |
| Drew Barrymore | 1.7× | Movies & TV |
| Mineral water | 1.5× | Food & Beverages |
| Chris Pratt | 1.58× | Movies & TV |
| Torrid | 1.88× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Convenience Orientation | PREMIUM | 1.24 |
| Individualism | JOY | 1.21 |
| Quality Awareness | PREMIUM | 1.21 |
| Tradition | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 7.9% |
| United Kingdom | 4.5% |
See Play (activity) audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.