Rascasse Audience Intelligence

Play (activity) Audience in Mexico

A data profile of the people who buy, follow and care about Play (activity) in Mexico — modelled from more than twelve digital signal sources. Play (activity) has an estimated audience of 5,130,952 people in Mexico.

#333among Topic in Mexico#56in Travel & Leisure

Play (activity) fans in Mexico are concentrated in Distrito Federal, with strong brand affinity for Shopping and fashion.

The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (193.78× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.

The typical Play (activity) fan in Mexico shows strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Play (activity) profile in Mexico.

Audience size
5.1M
in Mexico
Country rank
#483
Topic in Mexico
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Play (activity) fans

Fig. 02

Gender split

Demographic split for Play (activity) audience in Mexico
MetricValue
Estimated audience size5,130,952
Fig. 04

Worldwide distribution

2.8%

of the worldwide Play (activity) audience comes from Mexico.

Worldwide audience distribution share by country for Play (activity)
CountryShare
United States21.6%
India7.9%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Play (activity) audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Play (activity) fans by region: top regions in Mexico
#RegionReachAffinity×
01Tamaulipas~200K1.42×
02Chiapas~200K1.26×
03Baja California~200K1.17×
04Michoacan de Ocampo~200K1.10×
05Puebla~300K1.09×
06Guerrero~100K1.08×
07Coahuila de Zaragoza~200K1.07×
08Jalisco~400K1.06×
09Veracruz (state)~300K1.05×
10Distrito Federal~700K1.04×
11Guanajuato~300K1.04×
12Chihuahua~200K1.02×
13Durango~70K1.01×
14Nuevo Leon~300K0.97×
15Zacatecas~60K0.94×
16Hidalgo~100K0.93×
17Yucatan~100K0.93×
18Nayarit~50K0.93×
19Campeche~40K0.90×
20Morelos~80K0.87×
21Aguascalientes~60K0.87×
22State of Mexico~600K0.86×
23Tlaxcala~50K0.86×
24Baja California Sur~30K0.83×
25Colima~30K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Play (activity) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Play (activity) audience
#·InterestCategoryAffinity×
01Daily HoroscopeInternet & Social Media417.93×
02Costa RicaTravel & Leisure347.76×
03Shopping and fashionShopping193.78×
04Game consolesTechnology & Electronics149.93×
05Exfoliation (cosmetology)Beauty & Wellness112.76×
06Catholic ChurchPolitics & Society108.91×
07Valentine's DayKids & Family95.59×
08Broadcasting of sports eventsMovies & TV80.62×
09SarcasmPolitics & Society70.72×
10Travel agencyTravel & Leisure69.31×
11Mobile gameGames64.80×
12El PaísNews59.41×
13BananaFood & Beverages57.99×
14DentistryBusiness & Career45.26×
15PilsnerFood & Beverages43.85×
16Multi-level marketingBusiness & Career41.02×
17BreastfeedingKids & Family35.36×
18PapayaFood & Beverages35.36×
19SexologyKids & Family32.53×
20FreewareTechnology & Electronics29.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Play (activity) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Play (activity) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE22.65×
TravellingTHRILL18.00×
Urban LifestyleOPEN4.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Play (activity) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Mexico

See Play (activity) audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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