Play (activity) Audience in Mexico

Play (activity) has an estimated audience of 5,130,952 people in Mexico. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.

Play (activity) fans in Mexico are concentrated in Distrito Federal, with strong brand affinity for Shopping and fashion. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (193.78× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Play (activity) fans

Demographic split for Play (activity) audience in Mexico
MetricValue
Estimated audience size5,130,952

Audience persona

The typical Play (activity) fan in Mexico shows strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Play (activity) fans by region: top regions in Mexico

Top regions ranked by reach for Play (activity) in Mexico
RegionReachAffinity
Distrito Federal~700K1.04×
State of Mexico~600K0.86×
Jalisco~400K1.06×
Veracruz (state)~300K1.05×
Nuevo Leon~300K0.97×
Puebla~300K1.09×
Guanajuato~300K1.04×
Baja California~200K1.17×
Tamaulipas~200K1.42×
Michoacan de Ocampo~200K1.1×
Chiapas~200K1.26×
Chihuahua~200K1.02×
Coahuila de Zaragoza~200K1.07×
Guerrero~100K1.08×
Hidalgo~100K0.93×
Yucatan~100K0.93×
Morelos~80K0.87×
Durango~70K1.01×
Zacatecas~60K0.94×
Aguascalientes~60K0.87×
Tlaxcala~50K0.86×
Nayarit~50K0.93×
Campeche~40K0.9×
Baja California Sur~30K0.83×
Colima~30K0.81×

Top brand affinities of Play (activity) fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Play (activity) audience
BrandAffinityCategory
Shopping and fashion193.78×Shopping
Costa Rica347.76×Travel & Leisure
Game consoles149.93×Technology & Electronics
Catholic Church108.91×Politics & Society
Mobile game64.8×Games
Sarcasm70.72×Politics & Society
Travel agency69.31×Travel & Leisure
Banana57.99×Food & Beverages
Broadcasting of sports events80.62×Movies & TV
El País59.41×News
Valentine's Day95.59×Kids & Family
Exfoliation (cosmetology)112.76×Beauty & Wellness
Dentistry45.26×Business & Career
Freeware29.7×Technology & Electronics
Breastfeeding35.36×Kids & Family
Daily Horoscope417.93×Internet & Social Media
Sexology32.53×Kids & Family
Multi-level marketing41.02×Business & Career
Papaya35.36×Food & Beverages
Pilsner43.85×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Play (activity) audience
TraitClusterScore
SpiritualityBALANCE22.65
TravellingTHRILL18
Urban LifestyleOPEN4.71
Risk AppetiteTHRILL2.29
MindfulnessBALANCE1.33
IndividualismJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Play (activity)
CountryShare
United States21.6%
India7.9%
United Kingdom4.5%

See Play (activity) audiences in other countries

More Travel & Leisure audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.