Play (activity) Audience in Mexico

Play (activity) logo

Play (activity) has an estimated audience of 5,130,952 people in Mexico. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Catholic Church, MSN, Banana, Sarcasm, Game consoles.

Play (activity) fans in Mexico are concentrated in Distrito Federal, with strong brand affinity for Catholic Church. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Catholic Church, MSN, Banana, with strongest over-indexing on Catholic Church (3.09× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Play (activity) fans

Demographic split for Play (activity) audience in Mexico
MetricValue
Estimated audience size5,130,952

Audience persona

The typical Play (activity) fan in Mexico shows strong Spirituality tendencies and a notable affinity for Catholic Church.

Top regions in Mexico

Top regions ranked by reach for Play (activity) in Mexico
RegionReachAffinity
Distrito Federal704,7681.04×
State of Mexico603,4080.86×
Jalisco402,4101.06×
Veracruz (state)317,5521.05×
Puebla298,1661.09×
Nuevo Leon297,6660.97×
Guanajuato253,8411.05×
Baja California249,6771.17×
Tamaulipas248,4871.45×
Chiapas196,9791.28×
Michoacan de Ocampo195,6321.1×
Chihuahua180,4361.02×
Coahuila de Zaragoza165,8871.08×
Guerrero141,4811.09×
Hidalgo115,4070.93×
Yucatan98,7760.93×
Morelos76,2310.86×
Durango71,8651.01×
Zacatecas60,2780.93×
Aguascalientes55,6310.85×
Tlaxcala49,2370.84×
Nayarit45,5790.92×
Campeche34,4210.88×
Baja California Sur32,8720.8×
Colima24,8650.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Play (activity) audience
BrandAffinityCategory
Catholic Church3.09×Politics & Society
MSN3.24×News
Banana3.29×Food & Beverages
Sarcasm3.04×Politics & Society
Game consoles2.39×Technology & Electronics
Travel agency3.08×Travel & Leisure
El País3.29×News
Broadcasting of sports events4.21×Movies & TV
Freeware2.84×Technology & Electronics
Pedro Pascal2.45×Movies & TV
Dentistry2.67×Business & Career
Breastfeeding3.31×Kids & Family
Papaya3.45×Food & Beverages
Multi-level marketing3.81×Business & Career
Sexology2.94×Kids & Family
Pilsner4.15×Food & Beverages
High school3.18×Business & Career
Wattpad2.5×Internet & Social Media
Machu Picchu3.44×Travel & Leisure
Avocado3.16×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Play (activity) audience
TraitClusterScore
SpiritualityBALANCE1.44
TravellingTHRILL1.23
Urban LifestyleOPEN1.21
Risk AppetiteTHRILL1.15
ExtroversionTHRILL0.99
Social Media UsageJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Play (activity)
CountryShare
United States21.6%
India7.9%
United Kingdom4.5%

See Play (activity) audiences in other countries

More Travel & Leisure audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.