A data profile of the people who buy, follow and care about Play (activity) in Ireland — modelled from more than twelve digital signal sources. Play (activity) has an estimated audience of 671,648 people in Ireland.
Play (activity) has an estimated audience of 671,648 people in Ireland. Top brand affinities: Bed frame, Playground, Travel insurance, Wedding dress, Hat.
Top brand affinities include Bed frame, Playground, Travel insurance, with strongest over-indexing on Bed frame (1.83× the country average).
The typical Play (activity) fan in Ireland shows strong Convenience Orientation tendencies and a notable affinity for Bed frame.
The key figures that characterise the Play (activity) profile in Ireland.
| Metric | Value |
|---|---|
| Estimated audience size | 671,648 |
of the worldwide Play (activity) audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 7.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Play (activity) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Playground | Kids & Family | 2.11× | ||
| 02 | Water park | Travel & Leisure | 1.94× | ||
| 03 | New Look | Fashion & Accessoires | 1.87× | ||
| 04 | Bed frame | Home & Garden | 1.83× | ||
| 05 | Parental leave | Kids & Family | 1.80× | ||
| 06 | Backpack | Fashion & Accessoires | 1.78× | ||
| 07 | Christmas decoration | Home & Garden | 1.74× | ||
| 08 | Travel insurance | Travel & Leisure | 1.72× | ||
| 09 | Reggaeton | Music & Radio | 1.66× | ||
| 10 | Groupon | Internet & Social Media | 1.65× | ||
| 11 | Convenience store | Food & Beverages | 1.58× | ||
| 12 | Sofa bed | Home & Garden | 1.58× | ||
| 13 | Bowling | Sports | 1.57× | ||
| 14 | Digital art | Arts & Culture | 1.56× | ||
| 15 | Michael Jackson | Music & Radio | 1.55× | ||
| 16 | Wedding dress | Fashion & Accessoires | 1.54× | ||
| 17 | Washing machine | Home & Garden | 1.54× | ||
| 18 | Hat | Fashion & Accessoires | 1.52× | ||
| 19 | Curtain | Home & Garden | 1.52× | ||
| 20 | Margot Robbie | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Community Orientation | OPEN | 1.26× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.84× | |
| Design Affinity | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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