A data profile of the people who buy, follow and care about Play (activity) in Netherlands — modelled from more than twelve digital signal sources. Play (activity) has an estimated audience of 1,640,120 people in Netherlands.
Play (activity) fans in Netherlands are concentrated in Zuid-Holland, with strong brand affinity for Jumbo (supermarket).
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Aldi, with strongest over-indexing on Jumbo (supermarket) (2.05× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Play (activity) fan in Netherlands shows strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Play (activity) profile in Netherlands.
| Metric | Value |
|---|---|
| Estimated audience size | 1,640,120 |
of the worldwide Play (activity) audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 7.9% |
| United Kingdom | 4.5% |
Where the Play (activity) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.27× | |
| 02 | Zuid-Holland | ~500K | 1.26× | |
| 03 | Flevoland | ~60K | 1.24× | |
| 04 | North Brabant | ~300K | 1.11× | |
| 05 | Friesland | ~70K | 1.08× | |
| 06 | Limburg | ~100K | 0.97× | |
| 07 | Gelderland | ~200K | 0.96× | |
| 08 | Overijssel | ~100K | 0.94× | |
| 09 | Drenthe | ~40K | 0.88× | |
| 10 | Zeeland | ~30K | 0.83× | |
| 11 | Utrecht | ~100K | 0.82× | |
| 12 | Groningen | ~40K | 0.76× |
The strongest cross-interests of the Play (activity) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toys | Games | 2.29× | ||
| 02 | Jumbo (supermarket) | Shopping | 2.05× | ||
| 03 | Cruises | Travel & Leisure | 2.05× | ||
| 04 | Internet & Social Media | 1.95× | |||
| 05 | Etos | Health | 1.92× | ||
| 06 | Hornbach | Shopping | 1.84× | ||
| 07 | Center Parcs | Travel & Leisure | 1.83× | ||
| 08 | Hair products | Beauty & Wellness | 1.82× | ||
| 09 | Aldi | Shopping | 1.81× | ||
| 10 | Charity and causes | Business & Career | 1.81× | ||
| 11 | Rabobank | Business & Career | 1.74× | ||
| 12 | TUI | Travel & Leisure | 1.74× | ||
| 13 | Electronics | Technology & Electronics | 1.74× | ||
| 14 | Black Friday (shopping) | Shopping | 1.74× | ||
| 15 | Technology & Electronics | 1.67× | |||
| 16 | Kruidvat | Shopping | 1.61× | ||
| 17 | Bol.com | Shopping | 1.57× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Tradition | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Sustainability | BALANCE | 0.80× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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