A data profile of the people who buy, follow and care about Play (activity) in Colombia — modelled from more than twelve digital signal sources. Play (activity) has an estimated audience of 2,710,625 people in Colombia.
Play (activity) has an estimated audience of 2,710,625 people in Colombia. Top brand affinities: Do it yourself (DIY), Bank account, Retail banking, Mobile banking, Microwave oven.
Top brand affinities include Do it yourself (DIY), Bank account, Retail banking, with strongest over-indexing on Do it yourself (DIY) (1.54× the country average).
The typical Play (activity) fan in Colombia shows strong Career Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Play (activity) profile in Colombia.
| Metric | Value |
|---|---|
| Estimated audience size | 2,710,625 |
of the worldwide Play (activity) audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 7.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Play (activity) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dyson | Home & Garden | 1.87× | ||
| 02 | Bwin | Games | 1.84× | ||
| 03 | Bank account | Business & Career | 1.82× | ||
| 04 | Jessica Alba | Movies & TV | 1.78× | ||
| 05 | Ligue 1 | Sports | 1.77× | ||
| 06 | High-end audio | Technology & Electronics | 1.71× | ||
| 07 | Air purifier | Home & Garden | 1.68× | ||
| 08 | Projectors | Technology & Electronics | 1.65× | ||
| 09 | Laundry detergent | Home & Garden | 1.65× | ||
| 10 | Employment agency | Business & Career | 1.65× | ||
| 11 | Noise-cancelling headphones | Technology & Electronics | 1.65× | ||
| 12 | Panasonic | Technology & Electronics | 1.65× | ||
| 13 | Microwave oven | Home & Garden | 1.64× | ||
| 14 | Private equity | Business & Career | 1.64× | ||
| 15 | Malt whisky | Food & Beverages | 1.62× | ||
| 16 | Mobile banking | Business & Career | 1.59× | ||
| 17 | Elderly care | Health | 1.56× | ||
| 18 | Retail banking | Business & Career | 1.55× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 20 | Lego | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| DIY Mentality | THRILL | 1.27× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Price Sensitivity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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