A data profile of the people who buy, follow and care about Roblox in Indonesia — modelled from more than twelve digital signal sources. Roblox has an estimated audience of 4,274,448 people in Indonesia.
The average Roblox fan in Indonesia is 32.6 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include CapCut, Minecraft, Fortnite, with strongest over-indexing on CapCut (10.32× the country average).
Demographically, the Roblox audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Roblox fan in Indonesia is more male, around 32.6 years old, with strong Need for Security tendencies and a notable affinity for CapCut.
The key figures that characterise the Roblox profile in Indonesia.
36.2% are female, 63.8% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 32.6 |
| Estimated audience size | 4,274,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Roblox audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 8.2% |
| Peru | 7.1% |
| Philippines | 5.1% |
Where the Roblox audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Kalimantan | ~90K | 1.57× | |
| 02 | Central Kalimantan | ~50K | 1.55× | |
| 03 | Riau Islands | ~70K | 1.48× | |
| 04 | East Kalimantan | ~100K | 1.47× | |
| 05 | Riau | ~100K | 1.43× | |
| 06 | Bengkulu | ~50K | 1.33× | |
| 07 | South Sumatra | ~100K | 1.31× | |
| 08 | Bangka-Belitung Islands | ~30K | 1.28× | |
| 09 | Jambi | ~60K | 1.22× | |
| 10 | West Sumatra | ~90K | 1.18× | |
| 11 | West Kalimantan | ~70K | 1.18× | |
| 12 | North Sumatra | ~200K | 1.17× | |
| 13 | North Kalimantan | ~20K | 1.15× | |
| 14 | West Java | ~800K | 1.14× | |
| 15 | Banten | ~200K | 1.11× | |
| 16 | Lampung | ~90K | 1.08× | |
| 17 | Jakarta | ~400K | 1.07× | |
| 18 | North Sulawesi | ~50K | 0.99× | |
| 19 | South Sulawesi | ~100K | 0.94× | |
| 20 | East Java | ~400K | 0.88× | |
| 21 | Central Java | ~400K | 0.86× | |
| 22 | Southeast Sulawesi | ~30K | 0.85× | |
| 23 | Central Sulawesi | ~30K | 0.81× | |
| 24 | Gorontalo (disambiguation)(2) | ~10K | 0.80× | |
| 25 | Aceh | ~50K | 0.79× | |
| 26 | Special Region of Yogyakarta | ~50K | 0.71× | |
| 27 | West Sulawesi | ~10K | 0.71× | |
| 28 | Papua (province) | ~20K | 0.69× | |
| 29 | Bali | ~50K | 0.64× | |
| 30 | West Nusa Tenggara | ~30K | 0.62× | |
| 31 | Maluku | ~10K | 0.60× | |
| 32 | North Maluku | ~9K | 0.59× | |
| 33 | West Papua | ~8K | 0.57× | |
| 34 | East Nusa Tenggara | ~10K | 0.25× |
The strongest cross-interests of the Roblox audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video game music | Music & Radio | 14.31× | ||
| 02 | Metroid | Games | 12.33× | ||
| 03 | Minecraft | Games | 10.45× | ||
| 04 | Skibidi Toilet | Internet & Social Media | 10.45× | ||
| 05 | CapCut | Technology & Electronics | 10.32× | ||
| 06 | Subway Surfers | Games | 9.69× | ||
| 07 | Grand Theft Auto (series) | Games | 9.49× | ||
| 08 | Call of Duty: Advanced Warfare | Games | 9.00× | ||
| 09 | Epic Games | Games | 8.48× | ||
| 10 | Xbox | Games | 7.11× | ||
| 11 | Fortnite | Games | 6.66× | ||
| 12 | Polygon (website) | Games | 6.19× | ||
| 13 | League of Legends | Games | 4.70× | ||
| 14 | Zoom! | Business & Career | 3.26× | ||
| 15 | Gamer | Games | 1.95× | ||
| 16 | Game consoles | Technology & Electronics | 1.76× | ||
| 17 | Mobile game | Games | 1.71× | ||
| 18 | TikTok | Internet & Social Media | 1.69× | ||
| 19 | TV Tokyo | Movies & TV | 1.67× | ||
| 20 | Video games | Games | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.17× | |
| Design Affinity | PREMIUM | 1.16× | |
| Social Media Usage | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Individualism | JOY | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× |
Roblox has an estimated audience of 4,274,448 people in Indonesia, concentrated in West Java and East Java.
36.2% of Roblox fans are female, 63.8% are male, with an average age of 32.6 years.
Roblox fans show strongest brand affinity for CapCut (10.32×), Minecraft (10.45×), and Fortnite (6.66×) over the country average.
Roblox fans in Indonesia are most concentrated in West Java (reach ~800K), East Java (reach ~400K), and Jakarta (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Roblox itself, the audience over-indexes on Minecraft (10.45×), Fortnite (6.66×), Epic Games (8.48×), and Video game music (14.31×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Roblox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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